Rolex ⟩ Our History – Cortina Watch I Rolex Singapore

OUR HISTORY

Rolex and Cortina Watch

Founded in 1972, Cortina Watch is South-East Asia’s leading authority in luxury watch retail with presence in Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan. A trusted purveyor of fine watches with almost five decades of experience, we take immense pride in our impeccable customer service. As an Official Rolex Retailer, we are dedicated to showcasing the best luxury timepieces and delivering world-class horological experiences with our passion, knowledge and sincerity.

PASSION FOR EXCELLENCE

The story of Cortina Watch starts with Mr. Anthony Lim, who established the company as a humble retail store in Colombo Court in 1972. An enterprising entrepreneur with a deep passion for watches, Mr. Lim grew the company from a family business to a public-listed enterprise in 2002.

Cortina Watch has since firmly established itself as the region’s leading retailer and distributor of luxury watches. From pioneering groundbreaking concepts in its boutiques, to introducing epochal watch and jewellery events that celebrate the best of horology, the company is constantly at the forefront of luxury watch retail, driven by the collective passion, foresight and diligence of our team.

Cortina Watch’s impressive growth through the decades is anchored by our commitment to deliver exceptional customer service and the most luxurious of watch retail experiences. It is this pursuit of excellence that continues to propel the company into the future.

EXCEPTIONAL EVOLUTION

Cortina Watch’s journey is marked by many significant milestones that are a testament to the company’s pursuit of the highest retail standards. After the original store at Colombo Court, Cortina Watch opened the Singapore’s flagship boutique in Raffles City Shopping Centre. Our first overseas expansion came in 1982 with a new retail outlet in the Regent Hotel, located right in the heart of Malaysia’s capital, Kuala Lumpur. Cortina Watch’s presence subsequently established with a succession of boutique openings in Singapore and beyond, including Malaysia, Hong Kong, Thailand, Indonesia, and Taiwan.

Today, Cortina Watch is a listed company on the Singapore Stock Exchange, and one of the most eminent and trusted watch retailers in South-East Asia and East Asia, managing close to 30 boutiques across the region. We continue to seek to expand our retail network in countries and cities with high growth potential.

MONUMENTAL MILESTONE

In 2002, Cortina Watch joined the global network of Official Rolex Retailers authorised to sell and maintain Rolex watches. Rolex and Cortina Watch started our journey together with a presence at our Starhill Gallery boutique in Malaysia.

The partnership was an immediate success and led to the extension of Rolex’s regional presence in Singapore, Kuala Lumpur, Penang, Sabah and Bangkok. Our first standalone Rolex boutique was opened in Penang, Malaysia, in 2007, just five years after the partnership was established.

Rolex and Cortina Watch are bound by our shared vision of horological distinction, offering the highest quality timepieces with the best customer service. Clients visiting our Rolex boutiques across the region immediately enter a watchmaking milieu unlike any other. Every Rolex boutique is immaculately furnished with exacting attention to detail, staffed with our friendly and experienced Sales Advisors who are there to share the technical know-hows, important innovations and design intricacies behind our fine selection of Rolex watches.

THE NEXT CHAPTER

At Cortina Watch, we constantly seek new ways to enhance our customers’ appreciation of Rolex watches at our Rolex boutiques across the region. This includes our newly refurbished boutique at Paragon Shopping Centre in Singapore. Spanning approximately 100 sqm, the Rolex Paragon boutique welcomes you into a realm of horological sophistication where you can browse our wide selection of Rolex watches in comfort and at your leisure.

Echoing the exceptional qualities of Rolex watches, the boutique’s exquisite décor, inviting vitrines and intimate VIP areas are all designed to deliver an unforgettable Rolex experience, as our team of knowledgeable Sales Advisors assist you in finding the watch that will last you a lifetime.

JOURNEY WITH US

As an Official Rolex Retailer, we are proud to uphold the highest standards of watchmaking and customer service excellence that are synonymous with Rolex. Our unwavering customer-first ethos, careful attention to detail, and genuine sincerity are virtues that have been established and honed since Cortina Watch’s founding in 1972.

We invite you to visit our Rolex boutiques in Singapore, Malaysia and Thailand, and experience for yourself the outstanding Classic and Professional models that have been created with unparalleled creativity, innovation and craftsmanship. As you immerse yourself in the world of Rolex, let our Sales Advisors guide you through the fine selection of watches, and answer any query you have about Rolex or the timepieces.

Built on the values of passion, trust and excellence, the partnership between Rolex and Cortina Watch exemplifies both companies’ dedication to our customers. Come journey with us today as you step into the world of watch appreciation.