Step into the world of TUDOR at Paragon Singapore, Main Atrium from 18 to 27 August 2023 to discover its storied history and the inspirations behind iconic timepieces. A celebration of the audacious spirit of exploration and exuberance of its bold and distinctive character.
The brand’s iconic colours black, red and white anchor the 268 square meters exhibition space, exuding a bold and distinctive character – a true reflection of the brand’s innovative timepieces. The exhibition will be a mesmerizing experience for watch aficionados, adventure enthusiasts, and fans of time-honoured storied timepieces. It will feature an extensive collection of TUDOR timepieces that have defined the brand’s legacy over the years, demonstrating their durability, precision, and performance in the most challenging terrains.
For the first time in Southeast Asia, The Spirit of Daring Adventure Exhibition will feature the British North Greenland Expedition that represented a seminal moment for TUDOR and its tool watches. On 8 July 1952, the British North Greenland Expedition departed Deptford, located on the banks of the River Thames in London, for a two-year scientific mission to study Greenland’s ice sheets. In fact, this was one of the very first long-term tests, under real-world extreme conditions, implemented by the brand.
A highlight of the exhibition is a reproduction of the M29 Weasel, a tracked vehicle designed for operation in rough terrains, used during the expedition. Equipped with TUDOR’s first automatic and waterproof watch, members of the expedition gathered performance data, on behalf of TUDOR, of the 30 Oyster Prince watches worn in the extreme conditions they endured. In 2022, to mark the 70th Anniversary of the British North Greenland Expedition, TUDOR celebrated the adventurous spirit of these pioneers in arctic exploration with the launch of the newest Ranger line. An affordable combination of state-of-the-art watchmaking technology and history-driven aesthetics — redesigned for the modern explorer in everyone.
TUDOR’s ethos #BornToDare, tells the story of the watchmaking vision of the founder of the brand, Hans Wilsdorf, and how that vision was daringly brought to life. Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World Championships, TUDOR brings its founding daring spirit to the professional cycling world, charting a course that will impact many aspects of this exciting global sport.
As part of the exhibition experience, TUDOR highlights its partnership with a realistic and exhilarating virtual cycling experience – participants can immerse themselves in the interactive Bike Experience Area, in celebration of the thrill of two-wheel exploration. Participants have the opportunity to pedal along TUDOR’s virtual route, the TUDOR Time Trial Challenge Crans Montana, complete with realistic scenery, varied terrain, and captivating challenges.
The Spirit of Daring Adventure Exhibition will offer visitors an unforgettable journey through time and an opportunity to witness the unique blend of heritage and innovation that defines TUDOR and Cortina Watch. The event promises to be an exceptional celebration of exploration, craftsmanship, and the daring spirit that drives us all.
Explore TUDOR watches and its storied history at the TUDOR Exhibition by Cortina Watch at Paragon Singapore, Main Atrium from 18 to 27 August 2023, 10am to 8.30pm. Book your guided tour of The Spirit of Daring Adventure Exhibition on the Cortina Watch website, limited slots available.