In 1946, a ground-breaking decision was made by Hans Wilsdorf, the visionary founder of the Rolex Watch Company, as he decided to create a new watch brand that offers the precision, durability and reliability of Rolex but at a more accessible price point. This monumental decision marked the birth of the Tudor brand, a unique and striking watch collection based on technical prowess, an acute sense of style and adventurous and pioneering heritage. Inspired by the brand's history, Tudor continues to pay homage and respect to the iconic ranges and models that forged the way for the brand, by reinterpreting and adding to its revered collection of timepieces. The timeless design and exceptional attention to detail has led to Tudor becoming an esteemed name in the world of luxury watches.
Throughout their history, TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice, the world over. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos and Style and since 2015 it has offered mechanical manufacture movements. Lady Gaga wears the Black Bay. This 41-mm automatic timepiece is the interpretation of a famous tool watch. Versatile, timeless and authentic, the Black Bay is Lady Gaga’s choice. Some are born to follow. Others are #BornToDare.