{"id":65379,"date":"2022-02-17T11:00:58","date_gmt":"2022-02-17T03:00:58","guid":{"rendered":"https:\/\/www.cortinawatch.com\/blog\/news\/zenith-announces-new-friend-of-the-brand-singapores-top-celebrity-desmond-tan\/"},"modified":"2026-05-19T10:15:49","modified_gmt":"2026-05-19T02:15:49","slug":"zenith-announces-new-friend-of-the-brand-singapores-top-celebrity-desmond-tan","status":"publish","type":"news","link":"https:\/\/www.cortinawatch.com\/en\/news\/zenith-announces-new-friend-of-the-brand-singapores-top-celebrity-desmond-tan\/","title":{"rendered":"Zenith Announces New Friend of The Brand: Singapore&#8217;s Top Celebrity Desmond Tan"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Swiss luxury watchmaker Zenith is pleased to welcome Singapore\u2019s leading celebrity, Desmond Tan, as its newest Friend of the Brand. He joins the likes of actress-entrepreneur Sheila Sim and Chinese actor and singer Xiao Zhan as inspiring individuals, who are in line with the brand\u2019s philosophy of \u201cTime To Reach Your Star\u201d.<\/p>\n","protected":false},"featured_media":65374,"template":"","news_category":[100],"brand":[415],"class_list":["post-65379","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news","brand-zenith"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zenith Announces New Friend of The Brand: Singapore&#8217;s ...<\/title>\n<meta name=\"description\" content=\"Swiss luxury watchmaker Zenith is pleased to welcome Singapore\u2019s leading celebrity, Desmond Tan, as its newest Friend of the Brand. 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