{"id":97540,"date":"2026-07-24T17:00:20","date_gmt":"2026-07-24T09:00:20","guid":{"rendered":"https:\/\/www.cortinawatch.com\/?post_type=news&p=97540"},"modified":"2026-07-24T14:39:58","modified_gmt":"2026-07-24T06:39:58","slug":"sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors","status":"publish","type":"news","link":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/","title":{"rendered":"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

From lab-grown diamonds to traceable gold and ocean conservation, here are four watchmakers proving sustainability and fine watchmaking are no longer at odds<\/p>\n","protected":false},"featured_media":97541,"template":"","news_category":[102],"brand":[684,394,397,400,653,410,661],"class_list":["post-97540","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-cortina-curates","brand-alpine-eagle","brand-blancpain","brand-breitling","brand-chopard","brand-fifty-fathoms","brand-norqain","brand-premier"],"acf":[],"yoast_head":"\nSustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors<\/title>\n<meta name=\"description\" content=\"Discover how Chopard, Breitling, Blancpain and Norqain are winning younger collectors with sustainable watchmaking at Cortina Watch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors\" \/>\n<meta property=\"og:description\" content=\"Discover how Chopard, Breitling, Blancpain and Norqain are winning younger collectors with sustainable watchmaking at Cortina Watch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\" \/>\n<meta property=\"og:site_name\" content=\"Cortina Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cortinawatch\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\",\"url\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\",\"name\":\"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors\",\"isPartOf\":{\"@id\":\"https:\/\/www.cortinawatch.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\",\"datePublished\":\"2026-07-24T09:00:20+00:00\",\"description\":\"Discover how Chopard, Breitling, Blancpain and Norqain are winning younger collectors with sustainable watchmaking at Cortina Watch.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage\",\"url\":\"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\",\"contentUrl\":\"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\",\"width\":2560,\"height\":1704},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cortinawatch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cortinawatch.com\/en\/#website\",\"url\":\"https:\/\/www.cortinawatch.com\/en\/\",\"name\":\"Cortina Watch\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cortinawatch.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors","description":"Discover how Chopard, Breitling, Blancpain and Norqain are winning younger collectors with sustainable watchmaking at Cortina Watch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/","og_locale":"en_US","og_type":"article","og_title":"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors","og_description":"Discover how Chopard, Breitling, Blancpain and Norqain are winning younger collectors with sustainable watchmaking at Cortina Watch.","og_url":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/","og_site_name":"Cortina Watch","article_publisher":"https:\/\/www.facebook.com\/cortinawatch\/","og_image":[{"width":2560,"height":1704,"url":"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/","url":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/","name":"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors","isPartOf":{"@id":"https:\/\/www.cortinawatch.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage"},"image":{"@id":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp","datePublished":"2026-07-24T09:00:20+00:00","description":"Discover how Chopard, Breitling, Blancpain and Norqain are winning younger collectors with sustainable watchmaking at Cortina Watch.","breadcrumb":{"@id":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage","url":"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp","contentUrl":"https:\/\/www.cortinawatch.com\/wp-content\/uploads\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp","width":2560,"height":1704},{"@type":"BreadcrumbList","@id":"https:\/\/www.cortinawatch.com\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cortinawatch.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors"}]},{"@type":"WebSite","@id":"https:\/\/www.cortinawatch.com\/en\/#website","url":"https:\/\/www.cortinawatch.com\/en\/","name":"Cortina Watch","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cortinawatch.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"}]}},"_links":{"self":[{"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/news\/97540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/media\/97541"}],"wp:attachment":[{"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/media?parent=97540"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/news_category?post=97540"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.cortinawatch.com\/en\/wp-json\/wp\/v2\/brand?post=97540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}