In praise of inner elegance.
Into The Light
She is, solar, soothing, precious and serene. Amanda Seyfried, friend of the Maison, radiates an aura of quiet confidence. She moves with grace. She speaks with poise, authenticity and beauty. A beauty that transcends time. And then resilience enters the room, the most delicate of emotional beings; glowing; refined.
The Embodiment of Sophistication
Amanda Seyfried is a quintessentially modern woman. Balancing her career as an actor and public figure with her roles as a wife and a mother, she astutely steers a path between private and public lives. Following her dazzling success in the movie Mank – for which she was nominated as Best Supporting Actress at both the Golden Globes and Oscars for her portrayal of the actress Marion Davies – Amanda Seyfried has again been in the spotlight, for a specially commissioned photo shoot with Jaeger-LeCoultre. Celebrating the femininity, the photos also mark 90 years since the Reverso was born.
For this photo shoot, Jaeger-LeCoultre collaborated with Alique, a Dutch-born and New York-based photographer and artist who is renowned for portraying women from her distinctively female point of view.
A Style of Her Own
In the new photographs, Amanda wears a pink gold Reverso One Duetto Moon from the current collection, styled with a pink gold bracelet and with a burgundy-red leather strap. The styling resonates perfectly with Amanda’s own take on contemporary femininity.
“If I had to define the Reverso, I would say: timeless, innovative, pristine” says Amanda Seyfried.
“I like watches to feel like they can be worn with a shirt or a dress and still fit in with my style,” she says. “The Reverso always hits that spot. It’s hard to believe how much detail and artistry can be etched into such a small case – and to have two faces work so seamlessly in one design is extraordinary. It echoes her ability to play many roles, to be inventive and use all the intricacies of her personality to bring out her talent and finesse.
Timeless and Contemporary
An icon of eternal femininity, the Reverso One Duetto Moon accompanies the hours of day and night, going from a sunrayed guilloche front dial to a spangled reverse with a moon-phase display, held into two rows of brilliant-cut diamonds. The model’s features take their inspiration from the first Reverso ladies’ watches from the 1930s. They display great simplicity that endures across time: blued steel dauphine hands, slightly rounded Arabic numerals, and angles highlighting the delicacy of the lines.
ABOUT THE REVERSO
In 1931, Jaeger-LeCoultre launched a timepiece that was destined to become a classic of 20th-century design: the Reverso. Created to withstand the rigours of polo matches, its sleek, Art Deco lines and unique reversible case make it one of the most immediately recognisable watches of all time. Through nine decades the Reverso has continually reinvented itself without ever compromising its identity: it has housed more than 50 different calibres, while its blank metal flip side has become a canvas for creative expression, decorated with enamel, engravings or gemstones. As the Reverso celebrates its 90th anniversary in 2021, it continues to epitomise the spirit of modernity that inspired its creation.