Presenting the Montblanc UltraBlack, the collection revisits the brand’s heritage in the most avant garde way, underlining the motto – Style meets statement.
The colour black has been incepted into Montblanc’s DNA since 1906, along with ebonite as the main ingredient in the production of Montblanc’s original writing instruments. It holds a special place in the brand’s story as it is one of only two colours in the company’s emblem which was created in 1913.
Though some may see the colour as simply ordinary, black represents substance, audacity, simplicity and effortless timelessness – everything Montblanc has built on and continues to cater to its aficionados.
The embossed MGram signature seen in the Montblanc UltraBlack collection further accentuates the brand’s DNA and the targeted revived heritage.
Matthieu Dupont, the South East Asia and Oceania President of Montblanc has said that the UltraBlack collection is an interpretation of sophisticated designs meets function. The collection, which features cross category product line, was created to inspire those seeking versatility and style as it accompanies individuals in their explore of their personal journey to reach their goals.
“From leather pieces catered for seamless mobility, writing instruments for bold ideas and creativity, to watches for the audacious elegance and smart wearable technology for enhanced connectivity, the pieces are carefully selected to meet every day needs and mindset of those who don’t just strive to succeed, but who leave a mark with everything they do,” explains Matthieu Dupont.
In the latest campaign initiatives, actor Lawrence Wong is seen sporting the new Montblanc UltraBlack collection with his impeccable style. Set against the vibrant city lights that further exudes his radiating personality, the campaign portrays Lawrence Wong as an urban, dynamic and a contemporary bold doer.
The collection unlocks the substance and message of audacity by playing with the ‘chaleur’ of the night ambiance, all while keeping things mysterious and exciting.
A restless aspirant who is always on the move, Lawrence Wong expresses his meaning of success, that is to enjoy the journey along the way and pursue endeavours that inspires him at every turn.
“For me, it’s always about the determination of delivering the best you can regardless of the different roles you have to play at work and personal life, driven by a purpose and passion,” adds Lawrence Wong.
The integrated campaign tells the authentic stories of the Montblanc Mark Makers’ unique perspectives on their passionate pursuit to life through a series of content that personify the Maison’s tagline, ‘What Moves You, Makes You’. It expresses the new aspiration to live a life where the professional and personal don’t compete but enrich one another.