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TAG Heuer Sprints Towards Success with Its New Tag Heuer Carrera Chronograph

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Swiss luxury watchmaker TAG Heuer introduces the TAG Heuer Carrera Chronograph, drawing inspiration from the timeless link between cars, drivers, and motor racing.

This exceptional timepiece captures the essence of legendary drivers, symbolizing their relentless pursuit of excellence on the racetrack and encouraging wearers to embrace thrilling challenges with the same passion that has defined motorsport history.

Golden Times

The TAG Heuer Carrera Chronograph is a remarkable showcase of craftsmanship. It goes beyond being a watch; it’s a testament to TAG Heuer’s commitment to creating timepieces that resonate with those who reach for the extraordinary.

This narrative traces back to Jack Heuer, a visionary who introduced a game-changing concept: gifting gold timepieces to racing drivers. This ingenious gesture forged an unbreakable bond between TAG Heuer and the world of motorsports. These watches surpassed their role as rewards; they became loyal companions in the relentless pursuit of victory. Amidst the roar of engines and the thrill of speed, these timepieces graced the wrists of drivers like Ronnie Peterson, and Niki Lauda, urging them to shatter their limits.

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Jack Heuer’s audacity reshaped the realm of luxury watch marketing forever. Those gold timepieces became more than timekeepers; they encapsulated the essence of accomplishment, courage, and an unwavering quest for excellence. Every tick of the chronograph echoed the pulse of a driver’s bravery, a constant reminder of their path to greatness.

The TAG Heuer Carrera Chronograph 39mm pays tribute to this vintage era, exuding retro charm and timeless aesthetics that stand as a testament to the brand’s unstoppable spirit.

Pushing for Success in 2023

The 18K 3N yellow gold case of the TAG Heuer Carrera Chronograph marks the splendid conclusion to the 60th anniversary saga of the Carrera collection. This timepiece upholds the timeless essence of the TAG Heuer Carrera with its classic round case, seamlessly integrated lugs, and user- friendly chronograph pushers positioned at 2 and 4 o’clock. These pushers gracefully bridge the vintage allure of the watch with a modern flair.

The spirit of the original 1960s designs finds resonance in the luxuriously balanced 18K 3N yellow gold-plated dial of the new model. For improved legibility, this dial features contrasting black “azuré” subdials at 3 and 9 o’clock, reminiscent of the iconic reverse panda configuration.

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Yet, the pinnacle of the Carrera’s 60th anniversary celebration lies within the exquisite golden-cased TAG Heuer Carrera Chronograph, featuring the groundbreaking Glassbox design which encompasses the watch’s overall aesthetics. When viewed in cross- section, the watch’s silhouette is fluid thanks to the seamlessly curved edges of the domes sapphire crystal, yet also angular due to the case’s taut flanks and muscular, avant-garde lugs. This innovation breathes new life into the 2023 Carrera collection, elevating its visual elegance and making it an exceptional centerpiece. The gracefully curved flange not only amplifies visibility but also simplifies the reading of the 60-second / minute scale that encircles the edge of the dial.

To ensure optimal legibility, the black lacquered central hand creates a striking contrast against the luxurious gold dial, and its vertical brushed finish, reminiscent of the racetrack markings.

The new TAG Heuer Carrera’s elegant 39mm diameter case, is equipped with TAG Heuer’s in-house chronograph movement Heuer 02, listed as TH20-00. This movement features a bi-directional winding, and an impressive 80-hour power reserve.

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The watch is accompanied by a black perforated calfskin leather strap, secured with a 18K 3N yellow gold pin buckle, enhancing the timepiece’s connection to its racing-inspired heritage while adding an air of exclusivity and luxury.

As the celebration of 60 years of Carrera concludes, this TAG Heuer Carrera Chronograph stands as a beacon of achievement, encouraging wearers to embrace their own journey of success, just as legendary drivers have done throughout history. The TAG Heuer Carrera Chronograph is more than a watch; it’s a talisman embodying challenge and determination.

Discover the TAG Heuer collection with Cortina Watch online or contact us to speak to our sales associated at our boutiques near you.