{"id":86781,"date":"2026-07-28T18:10:45","date_gmt":"2026-07-28T10:10:45","guid":{"rendered":"https:\/\/www.cortinawatch.com\/my\/?post_type=news&p=86781"},"modified":"2026-07-28T18:10:45","modified_gmt":"2026-07-28T10:10:45","slug":"sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors","status":"publish","type":"news","link":"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/","title":{"rendered":"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Transparency, traceability, and luxury with a higher purpose extend the allure of fine watchmaking to younger watch aficionados<\/p>\n","protected":false},"featured_media":86788,"template":"","news_category":[780],"brand":[205,208,211],"class_list":["post-86781","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-cortina-curates","brand-blancpain","brand-breitling","brand-chopard"],"acf":[],"yoast_head":"\nSustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors<\/title>\n<meta name=\"description\" content=\"Transparency, traceability, and luxury with a higher purpose extend the allure of fine watchmaking to younger watch aficionados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors\" \/>\n<meta property=\"og:description\" content=\"Transparency, traceability, and luxury with a higher purpose extend the allure of fine watchmaking to younger watch aficionados\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\" \/>\n<meta property=\"og:site_name\" content=\"Cortina Watch Malaysia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cortinawatch.com\/my\/wp-content\/uploads\/sites\/2\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\",\"url\":\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\",\"name\":\"Sustainability In Luxury Watchmaking Is Attracting A New Generation Of Watch Collectors\",\"isPartOf\":{\"@id\":\"https:\/\/www.cortinawatch.com\/my\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cortinawatch.com\/my\/wp-content\/uploads\/sites\/2\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\",\"datePublished\":\"2026-07-28T10:10:45+00:00\",\"description\":\"Transparency, traceability, and luxury with a higher purpose extend the allure of fine watchmaking to younger watch aficionados\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cortinawatch.com\/my\/en\/news\/sustainability-in-luxury-watchmaking-is-attracting-a-new-generation-of-watch-collectors\/#primaryimage\",\"url\":\"https:\/\/www.cortinawatch.com\/my\/wp-content\/uploads\/sites\/2\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\",\"contentUrl\":\"https:\/\/www.cortinawatch.com\/my\/wp-content\/uploads\/sites\/2\/2026\/07\/BOC_PADI-Global-Shark-Ray-Census-\u00a9Laurent-Ballesta-scaled.webp\",\"width\":2560,\"height\":1704,\"caption\":\"BOC_PADI - 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