THE STREAMLINER FLYBACK CHRONOGRAPH AUTOMATIC – A WORLD’S FIRST
27 Sep 2017
Cortina Watch Re-Opens the first and only Patek Philippe Boutique At Suria KLCC, Kuala Lumpur
Patek Philippe At Suria KLCC
September 2017 – Patek Philippe welcomes watch aficionados to its newly relocated and expanded boutique at Suria KLCC shopping mall in the heart of the Malaysian city centre, Kuala Lumpur, after four months of refurbishment. Since 2012, it remains the first and only Patek Philippe boutique in Malaysia, in partnership with Cortina Watch. With a wide selection of the brand’s exquisite timepieces, the boutique is redesigned to welcome Patek Philippe’s clients in a milieu that is reflective of the brand’s commitment to excellence and its spirit of tradition and innovation.
Inspired architecture driven by the pursuit of perfection
The design of Patek Philippe’s boutique in Suria KLCC reflects the rich heritage of the brand through several iconic elements which reinforces the corporate architectural quality. Now fronting the Ramlee entrance of Suria KLCC, an impressive 8.4 meter external façade boasts a completely new and unique design with the brand’s emblematic Calatrava cross etched in glass and painted in unique, textured gold. Specially developed in Paris, eight separate glass panels were intricately cut out before being delicately reassembled halfway across the world in Kuala Lumpur, and installed to frame the external façade in a seamless manner.
The new boutique is now an expansive 2,024 sqf – over 500 sqf larger than its previous location. The rejuvenated space is also elegantly furnished with precious woods, plush leather upholstery, custom made glass, Baccarat crystals and burnished brass finishing.
Upon entry, customers are warmly welcomed to discover a wide range of Patek Philippe timepieces in the watch gallery area with large windows and counter displays. Towards the left, clients are able to discover a patrimony exhibition area that showcases Patek Philippe’s rich 175 years of historical milestones. Beyond the watch gallery, the boutique opens up to a lounge, library and an exclusive area where customers can continue in their journey of discovery with personalised attention from the brand’s ambassadors. The library is curated with beautiful decorative elements complete with Patek Philippe’s horological and historical literature, allowing customers to be further immersed in the Patek Philippe’s universe. A VIP area has also been created to serve our clients in luxurious privacy – large doors with Indian rosewood and burnished brass identity panels separate this area from the rest of the boutique.
A specially created fragrance called the “Grand Quai”, both familial and inviting, also envelopes the boutique with its distinctive scent to welcome clients in a warm and luxurious environment. The “Grand Quai” (or “big quay” in French) was inspired by the brand’s Honorary President, Mr. Philippe Stern’s love for sailing and is reminiscent of the sport and the quay side. Once only exclusive to the three Patek Philippe Salons in Geneva, London and Paris, this signature fragrance has now been extended to all Patek Philippe boutiques across the world and clients will get to experience it for the first time in Malaysia at the Suria KLCC boutique.
A Partnership Through The Generations
The relocation and expansion of this boutique is a testament to the enduring partnership between Patek Philippe and Cortina Watch, both esteemed family-owned establishments who have shaped global watch appreciation in distinct ways throughout different generations.
Cortina Watch was founded in 1972 by Anthony Lim, who currently serves as the company’s Chairman and CEO. In the span of 45 years, Lim, his team, and subsequently his children, have established Cortina Watch as one of the most illustrious luxury watch retail and distribution companies in Asia, with boutiques in Singapore, Malaysia, Thailand and beyond. Today, Cortina Watch is led by its second generation owners, Raymond Lim, Deputy Chairman and Deputy CEO, and Jeremy Lim, Chief Operating Officer.
Established in 1839, Patek Philippe has been under the stewardship of the Stern family since 1932. A tight-knit family business that takes pride in building deep relations with its collectors and industry partners, the watch company is currently helmed by its fourth-generation President Thierry Stern, who continues to uphold Patek Philippe’s uncompromising standards of creativity and horological excellence that contribute to the brand’s esteemed position as one of the world’s most prestigious luxury watch brands.
Chronological Milestones of Cortina Watch with Patek Philippe
- 1986 to 1996: Opening of Patek Philippe shop-in-shop at Cortina Watch Raffles City, Millenia Walk and Paragon boutiques.
- 1997: Cortina Watch 25th Anniversary exhibition collaboration with Patek Phillippe.
- 2002 to 2004: Opening of Patek Philippe shop-in-shop at Cortina Watch Espace Starhill Gallery (Kuala Lumpur), Plaza Indonesia boutique (Jakarta) and Espace Erawan (Bangkok).
- 2009: Opening of Patek Philippe’s first boutique in Singapore at ION Orchard.
- 2010: Opening of Patek Philippe’s second boutique in Singapore at Marina Bay Sands.
- 2013: Opening of Patek Philippe boutique in Kuala Lumpur at Suria KLCC.
- 2015: New Patek Philippe shop-in-shop concept at Cortina Watch Espace Erawan (Bangkok), and new boutique at Plaza Indonesia (Jakarta), and Cortina Watch Starhill Gallery (Kuala Lumpur)
- 2016: Expansion of Patek Philippe ION Orchard boutique, opening of newly renovated Patek Philippe boutique at Marina Bay Sands.
- 2017: Opening of newly relocated and renovated Patek Philippe boutique at Suria KLCC (Kuala Lumpur)
The Patek Philippe boutique at Suria KLCC is now at Lot G43/G43 B-C and is open daily from 10.00 am to 10.00 pm.