Luxury watches that are pushing watchmaking innovation
8 Mar 2018
CORUM ON LAND AND SEA WITH IGUANA YACHTS
Admiral x Iguana Yachts
A Partnership Between Corum and Iguana Yachts Built On Their Shared Values
The Swiss watch-maker and the French amphibious boat builder Iguana Yachts took advantage of the 40th Cannes Yachting Festival to solidify a promising partnership. Both companies rely on shared values which are creativity, luxe and above all a profound taste for technological innovation. The first achievements of this partnership will be announced starting now until the end of the year 2017.
If the maritime world is ingrained in the DNA of the La Chaux-de-Fonds brand, it is above all this mindset that connects it to Iguana Yachts. This need to go beyond the limits and show that nothing is impossible, to be intuitive and inventive enough to give life to a boat on land, to become master of one’s time. This collaboration between two innovative manufacturers supported by their visionary directors is the reflection of a common enterprise culture, as confirmed by Jérôme Biard, CEO of Corum. “Iguana Yachts and Corum are driven by their creativity, the need to break free from the rules to fulfil dreams that seemed unrealisable to their peers.” He is joined by Antoine Brugidou, CEO, of the French shipyard, “the combination of our images, because they convey similar values, opens perspectives that will be self-evident in time.”
The partnership between Corum and Iguana Yachts was made official at a cocktail dinner party organised on the pontoon of the Majestic Hotel at the 40th Cannes Yachting Festival. During the evening, guests had the opportunity to test one of these famous amphibious boats created by the French brand.
About Iguana Yachts
A sketched design on one of the Chausey islands in the English Channel in 2008 marked the birth of Iguana Yachts. Based on the belief that it was possible to move as freely on the water as on land, Antoine Brugidou conceptualised a new generation of amphibious boats, bringing together state-of-the-art technology and French design. Ever since, Iguana Yachts has continued to innovate and meet people’s needs before they become expectations, such as when they announced the production of the first amphibious electrical boat.
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