Bell & Ross
Bell & Ross is a watchmaker specializing in aeronautical instrumentation with a mission: to invent, design and manufacture exclusive and perfectly functional timepieces for professionals working under extreme conditions. In its La Chaux-de-Fonds manufacture based in Switzerland, the brand perpetuates the Swiss art of luxury watchmaking.
BR 03 Collection: From The Cockpit To The Wrist
The BR 03 instrument is born from a simple idea: to turn a cockpit timepiece into the very best aviation watch. Switching, "from the cockpit to the wrist", the BR 03 affords the luxury of overturning the aesthetic codes of contemporary watchmaking, which in turn made it an icon.
BR 05 Collection: The Time Instruments For Urban Explorers
The integrated design, optimal dimensions, comfortable style and carefully executed finishes of the BR 05 make it perfectly suited for urban life. Full of character, this precious, sculptural instrument exudes strength and elegance. The BR 05 is the latest jewel of masculinity.
Discover Bell & Ross Timepieces at Our Boutiques
Whether it's sharing the intricate craftsmanship behind our timepieces or keeping you informed about future collections, our dedicated team of watch specialists are here to provide you with personalized support throughout your journey with us.
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Optimal Legibility Both Day And Night
Its refined graphic style, the colour of its dial, the large numerals, the shape of its hands and its photoluminescent coating allow for immediate reading of the time, both during the day and at night.
Official Bell & Ross Retailer
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History of Bell & Ross
The history of Bell & Ross began in 1994, driven by two friends, Carlos-A. Rosillo and Bruno Belamich, both passionate about watchmaking and aviation. With a Franco-Swiss heritage, Bell & Ross quickly became a reference in the field of professional aviation watches.
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Design Principles of Bell & Ross
In 2005, the company revolutionized watch design codes with the creation of the BR 01, inspired by aeronautical instruments. The iconic "circle within a square" was born, becoming its visual signature. Bell & Ross then established its distinctive design at the heart of every collection: the professional BR 03 collection, the urban BR 05 collection, and the avant-garde BR-X5 manufacture line.
