The rolex way
Discover
Step into Rolex’s immersive universe, highlighting the singular approach that has guided Rolex since its beginning in 1905, when its visionary founder, Hans Wilsdorf, set out to create the most accurate and reliable wristwatch in the world. Through the format of an illustrated dictionary, Rolex reveals some of the ingredients behind the renowned precision, quality and craft of its self-winding mechanical wristwatches. Six automated showcases featuring Rolex components give an insight into this unique approach.