14 Mar 2018

OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris

No door to store, no watch on sales – The new way to shop!

On March 1st, in the bustling and fashionable Marais district of Paris, OMEGA has launched an exclusive first-of-its-kind “Pop-Up Boutique” with no watch on sales but 100% focus on the brand’s colourful and diverse selection of NATO straps.

The main window features a spectacular moving display of OMEGA NATO straps, showing you exactly what is on offer. Instead of a door, the boutique provides a digital screen, allowing customers to scroll through the many different options that are available for their watch. Once a customer has made their choice, they will be able to pay via their phone and have their new strap delivered straight to their front door.

Throughout the six months of its opening, OMEGA will celebrate a range of different brand themes, with alternating displays and products on offer which includes the new “Country Flag” collection, “Current Collection”, as well as an exclusive “Presley Gerber” NATO strap in collaboration with one of OMEGA’s newest brand ambassadors, which is only available through the NATO boutique.

What’s more to it? This is the chance to have your NATO strap customized, whereby straps with leather keepers can be embossed with any name or wording you want (within limit).

Anyone wanting to try a new look for their watch, or simply experience a new way to shop, should certainly drop by.

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