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TAG Heuer

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Our Heritage, Our Future

Since 1860, TAG Heuer has been combining technological know-how and precision timing. From the TAG Heuer Carrera to the Monaco watches, our timepieces stem from advanced research at the forefront of the watchmaking industry. Skillfully designed, each collection has gained an iconic status.

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The Fuel of TAG Heuer

The best reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports. From the wrists of drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and era.

Watch Collections

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Featured Watch

TAG Heuer Carrera

A tribute to the Carrera Panamericana road race, the Carrera celebrates the risk-takers and the dreamers who race against time and never slow down.

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Featured Watch

TAG Heuer Aquaracer

A professional sports watch of timeless style, reliable in all conditions.

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Featured Watch

TAG Heuer Monaco

Like the race and city it's named for, the Monaco is the world's first automatic chronograph that displays elegance and prestige with a vintage flair.

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Featured Watch

TAG Heuer Autavia

The first wrist chronograph with a rotating bezel designed by Jack Heuer in 1962. The new generation Autavia channels the spirit of motor racing.

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TAG Heuer Carrera Sport Chronograph

Introducing our ode to racing, the redesigned TAG Heuer Carrera Sport Chronograph.

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Official TAG Heuer Retailer

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. This passion for action, embodied by Ambassador and F1 racing legend Ayrton Senna and by on-screen actor Chris Hemsworth, is infused in every TAG Heuer watch. Echoing the high-octane world of motorsports, the TAG Heuer Carrera, Monaco, or Autavia timepieces are icons born on the wrists of champions. In the face of pressure, they will take up any challenge.