Swiss luxury watchmaker TAG Heuer proudly welcomes Chinese swimmer Qin Haiyang as its newest brand ambassador.
Born in 1999, Qin Haiyang has ascended to stardom in the world of swimming in 2023, joining TAG Heuer’s portfolio of outstanding athlete ambassadors.
Starting his aquatic journey at the age of 6 years old, Qin Haiyang emerged as a champion in his first national competition at 15, and won the gold medal at the National Games at the age of 18. His remarkable swimming prowess continued to unfold, culminating in a standout year in 2023. At the World Aquatics Championships, he claimed 4 titles and broke the world record in the men’s 200m breaststroke in July. Qin continued his dominance by winning multiple gold medals at the Asian Games and triumphing at the World Aquatics Swimming World Cup showing his power in the breaststroke field. The swimmer became a household name when he became the first man to win the 50m, 100m, and 200m of the same stroke at the same World Championships, earning him the title of World Aquatics Swimming Athletes of the Year. Through the partnership with Qin Haiyang, TAG Heuer reaffirms its strong commitment to the world of competitive sports. His fearless attitude towards challenges and dedication to every second echo the values that the brand has upheld since 1860.
Qin Haiyang expressed: “I am very excited to be a brand ambassador of TAG Heuer. This iconic Swiss watchmaker stands for excellence, precision and breaking the boundaries, which are beliefs I have always held. I look forward to continuing to surpass myself and push the limits together with TAG Heuer.”
As seen on his wrist, the TAG Heuer Carrera chronograph, featuring an 18K 3N yellow gold case, perfectly reflects Qin Haiyang’s status as a world champion and his style. This narrative traces back to Jack Heuer, a visionary who introduced a game-changing concept in the 1970s: gifting gold timepieces to racing drivers. These watches surpassed their role as rewards, they became loyal companions in the relentless pursuit of victory. Over the years, these gold timepieces became more than timekeepers, they encapsulated the essence of accomplishment, courage, and a steadfast quest for excellence. The TAG Heuer Carrera Chronograph 39mm pays tribute to this vintage era, exuding retro charm and timeless aesthetics that stand as a testament to the brand’s unstoppable spirit and a beacon of achievement, encouraging wearers to embrace their own journey of success. Just as legendary drivers have done throughout history, it shines now brightly on Qin Haiyang’s wrist.
The TAG Heuer Aquaracer collection, beloved by sports enthusiasts and fashion-forward individuals, will be the ideal companion for Qin Haiyang in the swimming pool, emphasizing the importance of every second in competition. The TAG Heuer Aquaracer Professional 300 worn by the swimmer is a luxury tool watch with a strong connection to the ocean, continuing the legacy of the Ref. 844 divers’ watch introduced in 1978. Bold yet elegant, highly functional yet versatile, it’s a highly robust watch with a luxury feel that goes beyond the edge and sets a new high-water mark for ergonomic, extreme-performance mechanical watches. It’s a pure symbol of TAG Heuer’s fearless and avant-garde spirit.
TAG Heuer’s partnership with Qin Haiyang is set to witness the creation of more glorious moments, jointly conveying the pioneering spirit of surpassing oneself and challenge the limits.
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