TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. For 165 years, TAG Heuer has demonstrated pure avant garde watchmaking spirit and a commitment to innovation with revolutionary technologies.
The Icon of Cool
Fusing racing inspired design with timeless elegance since 1963, the iconic TAG Heuer Carrera embodies a legacy of precision, merging the Maison’s deep rooted savoir faire with a relentless pursuit of horological perfection.
Distinctive and Rebellious
An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.
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TAG Heuer Aquaracer Professional 300
Beyond fear and beyond reason, new depths are waiting to be discovered. The new #TAGHeuerAquaracer Professional 300.
Official TAG Heuer Retailer
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History of TAG Heuer
The company was established by Edouard Heuer in 1860, who opened his watchmaking shop in Saint-Imier, producing pocket watches, mostly in silver. The company would rely on two foundations – family leadership and technical innovation.
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Design Principles of TAG Heuer
TAG Heuer’s timepieces are engineered for high-performance and precision, with bold, sporty aesthetics that reflect the brand’s deep connection to motorsports.
