TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. For 165 years, TAG Heuer has demonstrated pure avant garde watchmaking spirit and a commitment to innovation with revolutionary technologies.
The Icon of Cool
Fusing racing inspired design with timeless elegance since 1963, the iconic TAG Heuer Carrera embodies a legacy of precision, merging the Maison’s deep rooted savoir faire with a relentless pursuit of horological perfection.
Distinctive and Rebellious
An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.
Discover TAG Heuer Timepieces at Our Boutiques
Whether it's sharing the intricate craftsmanship behind our timepieces or keeping you informed about future collections, our dedicated team of watch specialists are here to provide you with personalized support throughout your journey with us.
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DESIGNED TO WIN
TAG Heuer’s Designed to Win campaign marks a bold new era, where innovation meets endurance and success is no longer just the outcome, but part of the design itself.
Official TAG Heuer Retailer
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Avant-Garde Watchmaking
For 165 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that set the standard for watchmaking.
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With Deep Ties To Motorsport
The ultimate reference in luxury chronograph watches, TAG Heuer’s high precision timing innovations have kept pace with the evolution of sports since 1860. With the arrival of motorsports, TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship since its creation.
