TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. For 165 years, TAG Heuer has demonstrated pure avant garde watchmaking spirit and a commitment to innovation with revolutionary technologies.
Fusing racing inspired design with timeless elegance since 1963, the iconic TAG Heuer Carrera embodies a legacy of precision, merging the Maison’s deep rooted savoir faire with a relentless pursuit of horological perfection.
An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.
Whether it's sharing the intricate craftsmanship behind our timepieces or keeping you informed about future collections, our dedicated team of watch specialists are here to provide you with personalized support throughout your journey with us.
TAG Heuer’s Designed to Win campaign marks a bold new era, where innovation meets endurance and success is no longer just the outcome, but part of the design itself.