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Bvlgari Celebrates Its Magnificent Icons

2025年6月3日

Bvlgari Celebrates Its Magnificent Icons - Cortina Watch Singapore

Born magnificent, reborn through time, eternally iconic: the maison puts the spotlight on its timeless collections

Inspired by the Eternally Reborn narrative, on its eternal journey of reinvention Bvlgari keeps mastering the art of elevating its stunning creations into magnificent icons: designs that transcend time, continuously evolving yet unwavering in their unique identity. To inaugurate this new chapter, the Maison celebrates with exclusive activations cross-channels and experiences the timeless essence of these emblematic collections and the new dawns that will arise from their unfading allure. Serpenti, B.zero1, Bvlgari Tubogas, Divas’ Dream and Octo evolve alongside society and become a reflection of each individual’s personality, while remaining unmistakably Bvlgari.

Rooted in Roman Magnificence

Roman inspiration, constant evolution, together with the ability to think big and set always new rules that is rooted in the Italian Genius, are the distinctive traits that have shaped these iconic collections’ path to timelessness. Their instantly recognizable aesthetic draws from Rome’s boundless artistic inheritance, reinterpreting its monumental grandeur and layered beauty into true signatures of the Maison. The mosaics that inspired the fan-shaped signature of Divas’ Dream, the architectural volumes and monumental majesty of B.zero1, the octagonal geometries of Octo and the rich stratification of meanings, associations and representations behind Serpenti: a cultural legacy that has uniquely forged the identity of each icon, transforming heritage into eternity.

Bvlgari’s DNA and visionary aesthetic and extraordinary craftmanship fuel their endless transformation and innate drive for creative originality, a perpetual motion that echoes through Serpenti’s irresistibly sinuous spirals, the elegantly fluid curves of the feminine Divas’ Dream motif, Bvlgari Tubogas’ spiral and the ingeniously engineered spring of B.zero1. Likewise, with its saga of boundary-pushing timepieces, Octo has redefined the very paradigm of traditional watchmaking.

  • Rooted in Roman Magnificence
  • Rooted in Roman Magnificence

Eternally Iconic Activations

To offer a full-spectrum immersion into the world of the eternally iconic creations, Bvlgari has curated a series of unique experiences and activations to grant a privileged journey into the heart of the Maison’s creativity. Starting from the month of June, Bvlgari will present the Eternally Iconic campaign, followed by the Reborn Series: Iconic Stories, a digital documentary series featuring Global Brand Ambassadors Zendaya, Damiano David, Anne Hathaway, Priyanka Chopra Jonas and Lorenzo Viotti, focusing on the ever-evolving journey of becoming an Icon. Through powerful stories of transformation, courage, and reinvention, different videos will illustrate how personal evolution can shape identity, transcend time, and create a legacy of timeless significance.

As part of the immersive initiatives and beginning in July 2025, Bvlgari will host exclusive Eternally Iconic Masterclasses led by Jewelry Creative Director Lucia Silvestri and Watch Creative Director Fabrizio Buonamassa Stigliani, reserved for a highly selected global audience of press and clients. These sessions will provide rare insight into the craftsmanship, inspiration, and artistic vision behind the Icons, shared through compelling narratives and unseen details. Alongside the Masterclasses, tailored in-store activations will foster artistic expression and provide a deeper appreciation for Bvlgari’s unmatched design and craftmanship.

In the dedicated “Eternally Iconic” campaign, Bvlgari’s Icons are set on translucent pedestals revealing echoes of the architecture of Rome against a sky symbolizing an eternal dawn. With a unique creative approach, the campaign tailors the multiple declinations of each Icon’s distinctive character. Born magnificent, reborn through time, eternally iconic: these timeless designs have forged their distinct identity on a creative evolution that is meant to continue.

  • Eternally Iconic Activations
  • Eternally Iconic Activations
Serpenti

Serpenti

Since 1948, Serpenti has been the ultimate Bvlgari icon-a powerful symbol of transformation and renewal that accentuates one’s charisma. The first Serpenti watch, crafted in 1948 using the Tubogas technique, was designed to coil effortlessly around the wrist with an avant-garde and self-confident appeal. Since then, it has endlessly evolved, extending into watches and accessories, the snake’s body deconstructed and reimagined at will-seamlessly blending aesthetic innovation with artisanal mastery. A continuous experimentation reflecting the drive to pursue a life according to personal aspirations.

Divas’ Dream

Divas’ Dream

The Divas’ Dream shape is a universal symbol of balance and harmony. Its perfect blend of pure aesthetic and rounded contours is a tribute to the inner radiance of an elegant and contemporary woman. Drawing inspiration from the aesthetic of Roman mosaics, namely the ones of Caracalla Baths floor, the collection captures the luminous essence of the Eternal City and just as a prism transforms light into all chromatic shades, so does the light of Rome, unveiling the city’s vibrant soul and tapestry of colors.

Bvlgari Tubogas

Bvlgari Tubogas

Inspired by the tubes that transported pressurized gas in the late 19th and early 20th centuries, the Tubogas jewelry technique was adopted by Bvlgari in the late 1940s to craft the first Serpenti watch. Since then, Bvlgari has continuously perfected and reimagined this motif, seamlessly integrating it into a wide range of collections. In 2024, the pioneering technique made its grand return with the Bvlgari Tubogas collection, elevating its avant-garde twist from signature to a new brand icon-an embodiment of masterful gold craftsmanship and distinctive design.

B.zero1

B.zero1

The B.zero1 line came to life in 1999 as a ring that fused the Roman epigraphy in Bvlgari’s logo and the industrial lines of the Tubogas spiral. Over time, its unmistakable shape has become a canvas for contemporary artists and a platform for endless experimentation that rewrote the rules of jewelry. In its countless and eclectic variations, whether through the incorporation of ceramics and marble, or the use of diverse gold tones, B.zero1 has consistently shown a steadfast dedication to visionary innovation that defies trends.

Octo

Octo

Neither round nor square, but a harmonious and balanced symbiosis of the two shapes, the Octo design embodies a nod to Bvlgari’s Roman roots and rich heritage. Its eight-sided structure framed by a round bezel proclaimed a break with the aesthetic conventions of classic watches. In 2014, the Octo Finissimo Tourbillon was born and distinguished as the thinnest mechanical tourbillon. So far, the Octo Finissimo saga scored ten world records in eleven years. Octo is an icon that ventures beyond conventions with diverse and precious materials.

Discover more Bvlgari collections with Cortina Watch online, visit us at our boutiques, or contact a sales representative today to learn more.

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