L.U.C
L.U.C mens watches epitomize the highest standard of Swiss watchmaking. These exceptional timepieces stemming from meticulous workmanship meet the aspirations of the contemporary gentleman.
Discover Chopard Timepieces at
Our Boutiques
Whether it's sharing the intricate craftsmanship behind our timepieces or keeping you informed about future collections, our dedicated team of watch specialists are here to provide you with personalized support throughout your journey with us.
A Blend of Heritage and Modernity
In the midst of the 1990s, when traditional watchmaking was striving to recover from the sweeping influence of the quartz crisis, Chopard Co-President, Karl-Friedrich Scheufele created a workshop responsible for developing the first in-house calibre to pay tribute to the legacy of the Maison's founder, Louis-Ulysse Chopard. Named L.U.C 96.01-L, the automatic micro-rotor movement, versatile and unrivalled at the time, marked the birth of Chopard Manufacture and the L.U.C. luxury watch collection.