The Influence of Chopard on Korean Icons

Chopard, a renowned Swiss watchmaker and jeweller, has long been associated with luxury, elegance, and timeless design. Their exquisite creations have graced the wrists of royalty, celebrities, and discerning individuals around the globe.

In recent years, Chopard has made a significant impact on the Korean fashion scene, captivating the hearts of trendsetting celebrities from the world of K-pop and K-dramas.

In the immensely popular 2019 K-drama “Crash Landing on You”, the protagonists, Ri Jeong-hyeok (Hyun Bin) and Yoon Se-ri (Son Ye-jin), are both seen sporting iconic Chopard watches, each carefully chosen to reflect their individual personalities and the evolving dynamics of their relationship.

• Chopard Alpine Eagle: Captain Ri Jeong-hyeok sports the Chopard Alpine Eagle, a timepiece that seamlessly marries sportiness with elegance. Its robust construction and refined aesthetics echo the character’s strength and sophistication. Moreover, the Alpine Eagle becomes a symbolic object in the narrative, representing a tangible connection between the two protagonists separated by political boundaries.
• Chopard Happy Sport: Son Ye-jin’s character is seen wearing the Chopard Happy Sport, a watch renowned for its feminine allure and playful spirit. The watch’s graceful design perfectly complements Se-ri’s independent and stylish nature. In a particularly memorable scene, she attempts to pawn the Happy Sport in North Korea, injecting a touch of humour into the story while underscoring the stark cultural divide between the two Koreas.

The K-pop industry is a powerful force in shaping global fashion trends, with its vibrant stars often serving as influential brand ambassadors. In 2021, Chopard announced a groundbreaking partnership with the rising K-pop idol girl group, Aespa, further cementing the brand’s presence in the Korean market. This Chopard x Aespa collaboration has seen the four members of Aespa—Karina, Winter, Giselle, and Ningning—grace numerous high-profile events adorned in exquisite Chopard timepieces and jewellery, showcasing their youthful energy and captivating style.

Aespa’s affinity for Chopard’s diverse collections beautifully illustrates the brand’s versatility and appeal to a wide range of tastes. Let’s delve into a few of the key Chopard models that have been spotted on the wrists of these talented K-pop stars.

• Chopard Alpine Eagle: Crafted with Chopard’s exclusive Lucent Steel A223 and ethical 18-carat rose gold, the Alpine Eagle collection embodies a blend of sporty elegance and refined aesthetics. Aespa members have been seen sporting these timepieces, demonstrating their appreciation for contemporary design and sustainable luxury.
• Chopard Happy Sport: This iconic collection is known for its playful spirit and signature “dancing diamonds” that move freely within the dial. It combines sporty elements with feminine elegance, appealing to a diverse range of tastes. Aespa’s members often wear Happy Sport watches, reflecting their youthful energy and vibrant spirit.
• Chopard L’Heure Du Diamant: A testament to Chopard’s watchmaking and gem-setting techniques, the L’Heure du Diamant collection celebrates the timeless allure of diamonds with elegant and sophisticated designs. Aespa’s members shine in these dazzling timepieces, highlighting the collection’s modernity and timeless elegance. This luminous encounter between craftsmanship and music creates a captivating synergy that resonates with fans around the world.

Chopard’s popularity among Korean celebrities is a testament to the brand’s ability to embody the essence of luxury, elegance, and innovation. The exquisite craftsmanship, timeless designs, and commitment to sustainable practices resonate with the values and aspirations of these influential figures. Chopard watches seamlessly blend into various styles, from red-carpet glamour to casual chic, making them a versatile and coveted accessory for both men and women’s fashion.

The visibility of Chopard timepieces on the wrists of beloved Korean icons undoubtedly influences fashion trends and consumer preferences. Fans eagerly follow their favourite stars, seeking to emulate their style and incorporate elements of their aesthetic into their own wardrobes. This creates a ripple effect, with Chopard’s new releases and signature collections becoming highly sought-after items, setting the tone for luxury watch trends in Korea and beyond.