Watches and Wonders 2026: Bvlgari New Releases

The Art of Shape – Octo Finissimo, Serpenti Studs, Gold & Steel

Bvlgari marks its second participation to Watches and Wonders in Geneva, the international watchmaking fair, underlying the Maison’s dedication to excellence and innovation. Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time.

• New revolutionary ultra small and thin 72-hour power reserve movement for Octo Finissimo enabling the launch of a perfectly aesthetically balanced new solo tempo 37mm watch, with a distinctive character preserving the iconic design elements of this remarkable timepiece which has made watchmaking history in the last decade.
• Further exploring the realm of Ultra with the new Octo Finissimo Ultra Tourbillon Platinum, the thinnest ever platinum Tourbillon watch in history.
• Serpenti Tubogas with an edgy Studs bracelets Capsule collection, the new face of an icon in motion.
• The metamorphosis of Serpenti Aeterna continues, full of colors.
• Datamatrix, a transparent digital journey into the world of Bvlgari and the Bvlgari Touch digital passport Application, the gateway to the Digital Passport.
• And for the first time, Bvlgari Jewelry brings major news to Watches & Wonders, exploring an iconic combination of Gold and Steel with two new B.zero1 rings and a Bvlgari Tubogas parure.

“It is with renewed enthusiasm that we participate for the second consecutive year in Watches and Wonders, an essential event to express the unique duality of our Maison, as both a jeweler and a watchmaker. Last year marked our official entry; this year, we solidify our presence by celebrating our avant-garde watchmaking, the result of a perfect alchemy between Swiss micromechanical mastership and unrivaled Italian creativity and obsession for beauty. Our “creative passion” nourishes us, pushing us to explore new horizons and redefine the codes of watchmaking and jewelry, as proven by our audacious creations and our incessant quest for innovation. Watches and Wonders is the ideal stage to share this vision and the exciting future of watchmaking according to our Maison”, explains Jean-Christophe Babin, CEO of LVMH Watches and CEO of Bvlgari.

Bvlgari’s booth will feature the elements incorporating a creative approach to the external and internal displays inspired by kinetic art and sartorialism. Reflecting Bvlgari’s deeply Roman soul, the exhibition space invites visitors to immerse themselves into Italian culture, the Maison’s distinctive elegance and avant-garde creative vision, through the most beautiful shades of marble and a mix of precious materials.

Octo Finissimo: The Story Continues

The new Octo Finissimo immediately captivates. While subtly refined, it gracefully maintains the core essence of the model first introduced in 2014. Its reduced diameter redefines both its internal construction and external aesthetic, marking a significant evolution. Remaining a benchmark in both design and technical mastery, it exemplifies Bvlgari’s ongoing commitment to refinement and innovation.

Since its debut in 2014, the Octo Finissimo geometric case embodies its Italian heritage. Its harmony reflects ancient Roman architecture, with edges, curves, and volumes evoking columns and domes. This design doesn’t just preserve heritage; it projects it forward.

“The Octo Finissimo 37 is, for us, a reimagined blank canvas. By reducing its diameter, we have created a space where creativity expresses itself in its purest forms. It’s the expression of continuous innovation where every detail is an opportunity to reimagine watchmaking.” explains Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Director.

With this new Octo Finissimo, powered by a highly efficient micro-rotor winding a high energy storing barrel in a more compact format — offering improved ergonomics on the wrist — Bvlgari opens a new chapter. Once again, the Roman Maison demonstrates its ability to find redefined balance with ingenuity and precision. The movement, despite being 0.12 mm thicker than the one in the 40 mm Octo Finissimo, achieves a 20% reduction in volume. This was made possible by developments over the past three years on Piccolissimo and Solotempo ladies’ movements, powering the most iconic Serpenti watches.

The Octo Finissimo 37 mm is the product of a culture that thrives on the impossible — a blend of radical creativity and uncompromising expertise. It is an entirely new development. The assembled timepiece weighs only 65 grams offering an unprecedented everyday pleasurable wearability.

By adopting a 37 mm diameter, the Octo Finissimo embraces the new codes of contemporary universality. Its revised proportions suit modern life, slipping naturally onto any wrist, on any continent, and in every situation.

If the 40 mm version embodies the pinnacle of horological virtuosity — defined by technical challenges and complex finishes — the Octo Finissimo 37 mm offers a more lifestyle-driven expression, asserting itself as an object of desire and an essential of the elegant wardrobe.

Choosing the Octo Finissimo reflects a refusal of compromise: a commitment to coherence in both design and execution. The same sense of proportion guides sartorial choices. The elegant man knows that cut, structure and the shaping of volumes matter as much as the choice of materials. Sophistication lies in adopting classical codes — interpreted with a perfectly controlled ease.

“The Octo Finissimo 37 marks a significant evolution for Bvlgari. It is the watch of maturity. By reinterpreting the Octo Finissimo codes with this new dimension, we have created a timepiece that goes beyond technical prowess to fully embrace the contemporary art of living. It achieves a perfect balance between subtle elegance, absolute comfort on the wrist, and horological innovation that continues to push boundaries. This is a true object of desire, a timeless signature for those who refuse to compromise between style and substance”, explains Jean-Christophe Babin, CEO of LVMH Watches and CEO of Bvlgari.

In that sense, the new Octo Finissimo is closely aligned with Italian sprezzatura: an effortless blend of elegance. Subtle, cultivated and unmistakably Italian, it is a way of carrying oneself. With the precision of its proportions, the new Octo Finissimo slips easily beneath a shirt cuff, complementing a modern, refined wardrobe. The bracelet stands out with an innovative design, integrating a push-button clasp for brilliantly optimized ergonomics. This perfection extends to the junction of the case and bracelet, now achieved through a screw-fastening system. It has been engineered to work seamlessly with different materials and finishes – an integration of absolute precision, creating both aesthetic and functional unity.

The Octo Finissimo 37 introduces a new movement, designed and produced in-house by Bvlgari.

The result of three years of development and validation within the workshops of Bvlgari’s Swiss watch manufacture, the new self-winding calibre BVF 100 with micro-rotor measures just 2.35 mm in height, with a diameter of only 31 mm. Delivering a 72-hour power reserve — three full days – it ensures both consistent timekeeping and greater ease of use in daily wear.

The watch’s construction and finishing reflect the same attention to refinement. Closer scrutiny reveals a new profile for the octagonal screws. The movement finishing — particularly on the bridges and mainplate — stands out for its radiating Côtes de Genève, a rarer and more demanding motif than traditional straight Geneva stripes.

The new Octo Finissimo will be unveiled in four distinct versions at its Watches and Wonders Geneva debut.

The first is in titanium — a modern, technical and ultra-light material that has become synonymous with the collection. Titanium has been used across ten Octo Finissimo models, seven of which currently hold world records for thinness in their respective categories. These include the world’s thinnest Minute Repeater in 2016 and the world’s thinnest Perpetual Calendar in 2021, the latter awarded the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève.

Bvlgari offers two striking finishes: sandblasted or satin-polished. They deliver very different plays of light. The satin-polished version emphasises the edges of the architectural case, while

the sandblasted finish heightens contrast and depth.

Two refined aesthetics, each with its own personality, carry forward one of the collection’s strongest design signatures: the interplay of materials and finishes.

The third version, more precious in spirit, is crafted in 18-carat yellow gold — a noble metal mastered by the Roman jewellery house since its founding in 1884.

The fourth proposition will speak to lovers of complications: the Octo Finissimo Minute Repeater. Executed in sandblasted titanium, a material also prized for its acoustic properties, it is powered by the in-house calibre BVL 362.

Four distinct expressions of a refined aesthetic, with rethought proportions that remain faithful to the innovative and singular spirit of the Octo Finissimo line.

Substantially reinterpreted, the new Octo Finissimo embraces the spirit of its time. As ambitious and modern as ever, it strengthens its natural presence by revisiting the proportions of its unique, iconic architecture.

A new calibre developed by Bvlgari’s manufacture further strengthens both its appeal and its performance. Every detail contributes to making this new Octo Finissimo a reference for today — and for tomorrow.

Bvlgari Octo Finissimo Ultra Tourbillon Platinum

This year at Watches and Wonders Geneva, Bvlgari unveils a new interpretation of its Octo Finissimo Ultra Tourbillon – a remarkable achievement in watch design, measuring just 1.85 mm in total thickness. In platinum, with both case and bracelet crafted in this noble metal, the watch asserts a more exclusive presence.

Enhanced by distinctive blue accents and a bracelet combining satin-brushed and polished finishes, the model remains the world’s thinnest flying tourbillon. The titanium version was awarded at the Grand Prix d’Horlogerie de Genève in 2025; in 2026, this platinum edition is issued in a limited series of just 10 pieces.

A New Technical Challenge: An Ultra-Thin Platinum Limited Series

For a jewelry maison, platinum is not a departure, but a foundation. While gold has been central to the Roman maison since its founding in 1884, platinum appeared early on in signed Bvlgari collections and in one-of-a-kind high jewelry creations. Highly resistant and well-suited to gem-setting, it is especially demanding to shape. With its exceptional density and purity, platinum requires specific expertise and dedicated tooling, despite its ductility – strong yet remarkably malleable.

Platinum jewelry can be identified by the dog’s head hallmark. In high watchmaking, it is revealed through its finishing techniques.

A Distinctive Blue Signature

The Octo Finissimo Ultra Tourbillon Platinum introduces a signature blue tone to its skeletonised dial.

Discerning collectors will note specific decorative details that define this limited series of ten pieces: a dedicated mainplate with an original galvanic treatment, a steel ratchet wheel and a bracelet juxtaposing satin-brushed and polished finishes.

Octo Finissimo Ultra: A Concept to Elevate Innovation

Each Octo Finissimo Ultra extends Bvlgari’s ongoing exploration of ultra-thin engineering.

Within the Octo family, the Octo Finissimo Ultra models hold a distinct position. Consistent with the collection’s design language and creative philosophy, they are Octo Finissimo timepieces in their own right.

It is their engineering that sets them apart. Fully functional and built for durability, they represent advanced mechanical construction while remaining entirely wearable for collectors of contemporary high watchmaking.

Gold & Steel: Charisma Meets Audacity
Serpenti Tubogas Studs Capsule

With the launch of Serpenti Tubogas Studs Capsule, Bvlgari carries forward one of its boldest creative hallmarks: the union of gold and steel. Bringing together Serpenti, Tubogas, and the stud, the Maison sets jewellery and industrial design in dialogue within a precious, graphic, and expressive timepiece. Diamonds, hardstone dials, mother-of-pearl, and gold-studded coils transform the iconic reptile into an object of design and desire.

Serpenti Tubogas Studs Capsule embodies a vision of Bvlgari style that moves effortlessly between jewellery and watchmaking, through the inspired union of gold and steel. The Maison brings three iconic creations into dialogue – the Serpenti reptile, its supple Tubogas body, and the “clou” stud – revealing the striking beauty born of contrasting materials.

Drawn from Bvlgari’s jewellery vocabulary, the stud inscribes its distinctive geometry onto the supple Tubogas bracelet. Its pyramidal facets punctuate the curves, transforming the bracelet into a sculptural jewel. First introduced in Bvlgari jewellery – bracelets and necklaces – the stud lends a new dimension to the sensual silhouette of the Serpenti Tubogas watch. Polished or gem-set, it enhances the contemporary character of this legendary reptile.

Serpenti Tubogas Studs Capsule crystallizes Bvlgari’s identity: cultural heritage, assertive codes, and renowned craftsmanship. At the heart of this creation, the serpent – a defining figure of the Maison – unfolds its symbolism of transformation, power, and rebirth.

“With the Serpenti Tubogas Studs Capsule collection, we once again affirm Bvlgari’s daring vision in watchmaking. This is not merely a watch, but a masterpiece where jewelry and industrial design converge, fusing gold and steel in a distinctive ‘Gold & Steel’ aesthetic. We have reinterpreted the stud, an icon from our archives, to add it to the Tubogas bracelet, thereby creating a perfect harmony between tradition and modernity. This demonstrates our unique savoir-faire, where every technical detail and every aesthetic choice contribute to making the Serpenti Tubogas Studs Capsule a charismatic signature of contemporary watchmaking, capable of telling a story and projecting into the future”, explained Jonathan Brinbaum, Managing Director of Bvlgari Watches.

The first Serpenti watches appeared in the 1940s, alongside Tubogas bracelets, at the crossroads of industrial design and jewelry artistry. This emblematic technique, based on the precise winding of fine metal bands, became a hallmark of the Maison in the 1970s. With Tubogas also came “Gold & Steel,” a visionary gesture by Bvlgari that plays on the duality of material and expression. The nobility of the former meets the strength of the latter. This mastered contrast stems from a true technical feat – an aesthetic rooted in originality that continues to guide the Maison.

Today, Serpenti Tubogas Studs Capsule carries this story forward. The lines of the stud, drawn from Bvlgari’s jewelry design archives, recast the architectural and hypnotic silhouette of Serpenti Tubogas. The “Gold & Steel” alliance, echoing the audacity of the 1970s, takes shape in the studs forged in gold and set against the sleek surface of steel, creating a subtle interplay of textures and chromatic contrasts with fluid modernity. Technically demanding, this alliance expands the creation’s design language. Serpenti Tubogas Studs Capsule stands as the charismatic signature of a Maison in constant evolution.

SERPENTI AETERNA
The Power of Form and the Joy of Color

Bvlgari continues the metamorphosis of Serpenti, its most magnetic icon. A manifesto of pure form projected into the future, Serpenti Aeterna radiates with renewed energy. Entirely pavé-set with a vibrant composition of colored gemstones, this radical reptile plays with color, light, texture, and form to express pure joie de vivre.

Serpenti Aeterna is sheathed in scintillating gemstones. A free and extraordinary composition unfolds its essential lines into sculptural volumes, both playful and precious. Here, the Roman jeweller orchestrates a harmony of stones in varying dimensions, cuts, and hues. Within this rich palette, each gem asserts its individuality, shaping a charismatic aesthetic.