18 Sep 2025
Beyond the timepiece itself, one of the most compelling elements that elevates a watch into the realm of desirability lies in the narrative woven around the brand—its heritage, its transmission of design and technical savoir-faire, and the defining milestones that shape its journey. These stories, often unseen yet profoundly powerful, are what capture the imagination of collectors and connoisseurs alike.
In this article, BOVET and Franck Muller stand as two Maisons of haute horlogerie whose legacies are rooted in distinct eras yet united by their singular vision and artistry.
Credit: BOVET
BOVET was founded in 1822 by Edouard Bovet, son of the Swiss master watchmaker Jean-Frédéric Bovet. Following in his father’s footsteps, Edouard’s path was shaped not only by craftsmanship but also by a spirit of adventure.
His defining moment came in 1818, when he embarked on a voyage aboard the Orwell to China. There, he quickly recognized the appetite for exquisite timepieces and sold four watches in rapid succession—an encounter that underscored the universal allure of luxury horology and laid the foundation for Bovet’s distinguished reputation.
On May 1, 1822, Edouard Bovet formally established the Maison in London. By 1840, he returned the brand to his native Fleurier, where he set up a manufacture employing as many as 175 artisans. Though his life was cut short in 1849 at the age of just 52, the legacy he left behind proved invaluable—particularly in China, a market he had pioneered decades earlier. Remarkably, the name “BOVET” resonated with a Mandarin pronunciation that poetically translated to “watch of the heavenly people,” and BOVET timepieces themselves held such esteem that they were often used as currency, equivalent in value to gold or silver.
For BOVET, a watch was never merely a symbol of status; it was a vessel of ingenuity. During its golden era, spanning 1840 to 2000, the Maison introduced innovations that became milestones in horology. In 1889, BOVET patented a flyback chronograph with second, minute, and hour hands capable of measuring up to 24 hours—ingeniously allowing the chronograph to double as a second time zone. Later, in 1939, the Maison patented the Easel watch, transforming a pocket watch into an elegant desk timepiece. Another patent, for the Mono Split-Second chronograph, remains a coveted treasure among collectors to this day.
Despite periods of dormancy and multiple changes in ownership, BOVET eventually reclaimed its stature under the stewardship of Pascal Raffy, who redefined the Maison with a singular vision: elevating BOVET timepieces into both high watchmaking and wearable art. Under his direction, BOVET embraced its dual identity—simultaneously a horological instrument and a jewel-like creation.
Credit: BOVET
Credit: BOVET
Throughout its history, BOVET has been celebrated for its artistic detail, granting master artisans remarkable freedom to transform ideas into reality. This dedication is expressed through intricate skeletonized movements, finely hand-finished calibers, and dials crafted with exceptional métiers d’art techniques.
Yet, the defining aesthetic arrived in the 1990s, when the maison boldly adopted the pocket watch architecture as the foundation of its wristwatch designs. This decision not only honored BOVET’s heritage but also established the enduring visual signature that continues to distinguish the brand today.
In 2006, BOVET unveiled its patented Amadéo® convertible case, a groundbreaking innovation that allows a timepiece to be effortlessly transformed into a wristwatch, table clock, or reversible pocket/pendant watch—without the need for any tools. This technical ingenuity, coupled with Pascal Raffy’s relentless pursuit of haute horlogerie at its highest echelon, has earned BOVET international acclaim.
The Maison’s artistry was recognized at the Grand Prix d’Horlogerie de Genève (GPHG) in 2018, when the Récital 22 Grand Récital received the prestigious Aiguille d’Or, the most coveted distinction in fine watchmaking. Just two years later, BOVET was once again celebrated at the GPHG, receiving the Mechanical Exception Prize for the extraordinary Récital 26 Brainstorm® Chapter Two, as well as the Ladies’ Watch Prize for the exquisitely refined Miss Audrey.
Credit: Franck Muller
In contrast to BOVET’s centuries-old legacy, Franck Muller is a relative newcomer with just over three decades of history. Yet, through sheer determination and the visionary drive of its founder, the Maison has carved out a reputation that rivals even the most time-honored names in watchmaking, earning global recognition among discerning collectors.
For Franck Muller, a timepiece is far more than a measure of hours and minutes—it is an artful expression of technical ingenuity and design daring. Guided by a philosophy of crafting extraordinary complications with unmistakable aesthetics, the brand has become synonymous with audacious creativity in haute horlogerie.
Credit: Franck Muller
The story begins with Muller himself, a master watchmaker of rare talent, who in 1984 created his very first tourbillon wristwatch while still working independently at the bench. This pivotal achievement ignited the spark that would lead, just a few years later in 1991, to the founding of his eponymous brand.
What Franck Muller brings to the world of haute horlogerie is a spirit of innovation and audacity, setting its creations apart from the conventions of traditional high-end watchmaking. The Maison has built its reputation on consistently pushing the boundaries of possibility, while still honoring the time-honored traditions of Swiss craftsmanship. Each timepiece reflects a perfect harmony of heritage and modernity, infused with Muller’s unmistakable creative identity.
Credit: Franck Muller
Among its groundbreaking achievements are the world’s first wristwatch featuring a triple-axis tourbillon, and the Aeternitas Mega 4—the most complicated wristwatch ever created, boasting 36 complications, 1,483 components, and a 1,000-year calendar. Then there’s the whimsical Crazy Hours, which defies the conventional order of time by scattering numerals across the dial in a seemingly random pattern, causing the hour hand to jump unpredictably yet precisely. Equally iconic is the brand’s signature case design—the curved, tonneau-shaped Cintree Curvex, which has evolved into the timeless Vanguard collection. This silhouette has become instantly recognizable, a visual identity that embodies Franck Muller’s daring elegance and technical mastery.
To maintain a youthful and contemporary spirit, Franck Muller has embraced creative collaborations with a variety of partners. Notable among these is the partnership with Bamford Watch Department, which resulted in a playful Snoopy timepiece, and a collaboration with renowned Japanese artist Ryoko Kaneta, whose signature anime-inspired illustrations brought a fresh and whimsical touch to the brand’s aesthetic.
Credit: BOVET
When Italian design house Pininfarina—renowned for its legendary automotive collaborations, especially with Ferrari—joins forces with Swiss haute horlogerie, the result is nothing short of extraordinary. The BOVET Aperto 1, available in striking yellow and deep blue, embodies this fusion of elegance and performance.
The timepiece retains the refined essence of a pocket watch, featuring a skeletonized dial and movement housed in a 42mm titanium case finished in gunmetal tones. The mechanical heart, the hand-wound Caliber PF9-70-00X, has been meticulously engineered with reduced components to enhance the purity of its skeletonized architecture, while maintaining precision and an impressive 7-day power reserve.
Credit: BOVET
The Récital 12 showcases BOVET’s mastery in haute horlogerie through its distinctive offset time display—where the central axis of the hands is intentionally shifted from the dial’s center. This design not only highlights the brand’s technical prowess but also its commitment to artistic innovation. Departing from BOVET’s signature pocket-watch-inspired aesthetic, the Récital 12 adopts a round case with traditional lugs, yet surprises with a dial layout tilted toward the 3 o’clock position.
A small subdial adds depth and character, and the latest edition features a stunning malachite green dial—rich in texture and elegance. Encased in a 42mm titanium case and paired with a matching strap, the watch is powered by an automatic movement offering an impressive 7-day power reserve, combining mechanical sophistication with visual artistry.
Credit: Franck Muller
Beyond elegance, Franck Muller has always embraced a spirit of playfulness—expressed through vibrant colors and unconventional design. For those seeking a timepiece that combines eye-catching aesthetics with high-end horological craftsmanship, all within the brand’s signature tonneau-shaped case, this limited edition is a perfect match.
The #FR2NCK MULLER Vanguard Beach collection is a creative collaboration with #FR2, known for its provocative “Fxxking Rabbits” motif. The collection reimagines the sporty Vanguard line in three striking colors—red, green, and blue—crafted from lightweight carbon composite material. Each watch is powered by the MVT 2536-SCDT2H movement, offering a 42-hour power reserve.
Only 300 pieces per color are available worldwide, making each one a rare and collectible statement of style.
Credit: Franck Muller
A timepiece is more than a mere instrument—it is also a statement of elegance and personal style. The Round Skeleton Baguette 31 from Franck Muller breaks away from the brand’s signature tonneau-shaped cases, offering a refined circular silhouette tailored for women, with a delicate 31mm diameter.
This exquisite creation is adorned with baguette-cut diamonds and precious stones encircling the case, beautifully merging the worlds of fine jewelry and haute horlogerie. At its heart lies the hand-wound Caliber MVT FM 1540-RS, delivering a 4-day power reserve and showcasing the brand’s mastery in skeletonized movement design.
Both BOVET and Franck Muller represent the pinnacle of haute horlogerie—each offering a distinct identity that resonates deeply with watch enthusiasts. Thai collectors and aficionados will have the rare opportunity to experience these exceptional timepieces firsthand at Bangkok Watch Week 2025, taking place from September 23–28 at Siam Paragon.