Introducing the new Bell & Ross BR-03 GMT Green Lum

For pilots, globetrotters and active urban explorers who move from one time zone to another without ever compromising on style, Bell & Ross has redesigned its BR-03 GMT by dressing it in green and enhancing its photoluminescent properties. Bell & Ross showcases its expertise in contemporary design with this professional instrument watch. The new BR-03 GMT Green Lum takes the GMT function to a new level, bringing it into a new dimension, both day and night. Its original dial stands out with a unique vertical gradient. Transitioning from black to green, from top to bottom, it evokes a night sky illuminated by the glow of the Northern Lights. Powered by an automatic movement and water-resistant to 100 meters, the new BR-03 GMT Green Lum is available as a limited edition of only 500 pieces.

Perfectly legible in all circumstances, the new BR-03 Green Lum stands out in the dark with its green hue and intense afterglow. The numerals, hour markers and hands are coated with pale green Super-LumiNova® C3, while the 24-hour scale on the bidirectional rotating bezel in polished ceramic is also photoluminescent. More than just a stylistic feature, this property is above all a functional advantage, allowing the time to be read in the dark. This highly useful characteristic is particularly valued by pilots and divers. Through its research into the development of professional instrument watches, Bell & Ross has taken a keen interest in photoluminescence and in the materials that provide the most optimal performance. Developed in the 1990s, Super-LumiNova® is a strontium aluminate-based pigment enhanced with rare earth elements to produce its luminous effect. The particularly high-performance C3 variant contains zinc sulphide and copper, which gives it its green color, and emits a long-lasting glow for approximately 10 hours after exposure to light. For many years, through numerous creations, Bell & Ross has also made photoluminescence a distinctive style signature.

The BR-03 line holds a central and essential place in Bell & Ross collections, as it perfectly embodies the brand’s philosophy: creating watches that bring the efficiency and aesthetics of aircraft dashboard instruments to the wrist. Introduced in 2005, this collection is distinguished by an instantly recognizable design identity built around the concept of the “circle within the square”. Its square case, enhanced by a round bezel secured with four visible screws, has become Bell & Ross’ visual signature. Robust by design, these watches are shock-resistant and water-resistant up to 100 meters. As a structural element, the four screws positioned at the corners of the case have become one of the brand’s most recognizable graphic signatures. The BR-03 GMT Green Lum features a 42 mm wide and 11.3 mm thick steel case, combining polished and satin-finished surfaces, and is equipped with a bidirectional rotating bezel graduated over 24 hours. The bezel insert is made of polished black ceramic, with markings treated with green-emission Super-LumiNova® C3. Fitted either with a black rubber strap secured by a polished and satin-finished steel pin buckle, or with an ultra-resistant black synthetic fabric strap, this efficient timepiece, powered by the automatic BR-CAL.303 caliber offering 54 hours of power reserve, embraces its bold personality. The dial adopts the aviation-inspired hands of the iconic BR-03 Auto for the hour and minute indications. The black seconds hand features an aircraft wing-shaped cross at its tip, another defining marker of Bell & Ross identity.

Discover more collections from Bell & Ross at our boutiques, or online.