TAG Heuer and New Balance Redefine How to Outrun Limits

Since 2015, TAG Heuer has pushed the boundaries of what a connected watch can be, proving that technology and traditional Swiss watchmaking can coexist in a single, uncompromising design. The TAG Heuer Connected collection did not aim to mimic consumer tech as much as it set out to create a precision instrument worthy of TAG Heuer’s avant-garde legacy, made for those who live with focus and demand performance in every aspect of their lives. Each generation has drawn on the brand’s deep-rooted expertise in watchmaking, where every detail, digital or mechanical, is treated with the same respect for precision.

Now, with the introduction of the fifth generation of the Connected Watch, TAG Heuer elevates its vision of connected craftmanship to a new level of technical refinement. The Calibre E5 is powered by a streamlined and highly responsive interface that feels as effortless as it is precise. Navigation is more intuitive, visuals are cleaner, and performance has been significantly optimised to deliver a truly seamless digital experience.

Joining forces with the legendary athletic brand, New Balance, TAG Heuer brings the TAG Heuer Connected Calibre E5 and New Balance FuelCell SuperComp Elite v5 to those who embrace running as a way of life. This edition was developed for those who analyse every split, plan their kilometers with purpose, and view training as a daily commitment to improvement. TAG Heuer approaches time the same way – as something to study, measure precisely, and master through focus and discipline.

For New Balance, running is no different. For more than a century, it has equipped runners of all levels who plan meticulously, push themselves to the limits, and refuse to settle. The collaboration grew from this shared respect for craftmanship, sport, and performance with an understanding that real success comes from fearlessly paving your own path.

The TAG Heuer Connected Calibre E5 40MM x New Balance Edition blends swiss precision with the culture of running in a way that feels both modern and accessible. The 40mm case is crafted from a block of DLC-coated Grade-2 titanium. Lightweight yet robust, it is built to withstand daily training while remaining comfortable on the wrist. The sandblasted finish gives it a modern, athletic look that resists scratches and glare, ready for any environment. The dial features a newly developed 0 to 100 scale that syncs with app-based training metrics, giving runners clear, immediate feedback on their effort. An engraved New Balance logo on the caseback completes the design with a subtle nod to both brands’ shared focus on precision and athletic excellence.

The collaboration also extends in the development of the strap design. TAG Heuer’s engineers worked closely with specialists to introduce the patented Cushion Comfort System for the strap, introduced for the first time at TAG Heuer. It combines a flexible rubber base with high-tech textile from the shoe’s inlay, delivering comfort, durability, and a distinctly modern look. Every watch also comes with a second strap, an integrated co-branded option featuring an embroidered New Balance logo. This strap is built for security and adjustability during the most demanding sessions.

Bringing even greater purpose to this collaboration, TAG Heuer and New Balance worked closely to deliver a training experience tailored to dedicated runners.

At launch, the watch will offer six exclusive New Balance running plans tailored to a wide range of goals, from building running foundations to conquering marathon mastery. Options include First 10K Challenge, 5K to Half Marathon, Half Marathon Strength, and more, ensuring there’s a program for every ambition.

Setup begins on the TAG Heuer Connected app, where runners select their plan and receive a clear week-by-week roadmap. Once the plan is chosen, allowing athletes to train without needing to carry their phone.

On the wrist, the experience is designed for clarity and motivation. Guided sessions appear with step-by-step interstitial displays and improved readability for outdoor use. Screens like Chasing Diamonds help runners maintain the ideal pace zone through visual cues, while the countdown screen offers simple guidance on intervals and distance remaining. Warm-up timers, color-coded pace feedback, and real-time instructions keep users focused throughout each session. After every run, workouts upload automatically to the app for detailed week-by-week progress tracking, helping runners stay accountable and see their improvement over time.

The TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the New Balance FuelCell SC Elite v5 pairing is a call to runners who want to start, enjoy the moment, push further, train smarter, and do it all with style, from start to finish. TAG Heuer and New Balance invite runners of all levels to take ownership of their goals, test their limits, and rely on a partner that measures every step with precision and purpose.

Because in the end, it is simple. Lace up. Strap in. Run your plan. TAG Heuer Connected Calibre E5 40MM x New Balance Edition and TAG Heuer x New Balance FuelCell SC Elite v5 are built to keep up.