2023年10月30日
Have you ever wondered why the majority of watches sport a circular shape? The answer is more straightforward than you might expect. It has little to do with grand design philosophies; rather, it’s rooted in functional and practical considerations. The gears and mechanisms within a watch are naturally round, and the watch hands move in a circular fashion.
The origins of this design can be traced back to pocket watches, the predecessors of wristwatches. They were intentionally crafted to be flat and round, devoid of any sharp edges. This design allowed them to rest comfortably in the palm of one’s hand while easily slipping in and out of pockets without snagging any fabric. Creating round pocket and wristwatches was an intuitive and logical choice.
While round watches may be the norm, many non-round watches have also made an indelible mark in the history of watchmaking, bringing diversity and pushing watchmakers and designers beyond their conventional boundaries. In the realm of horology, the umbrella terms for these “non-round creations” are “shaped” or “form” watches.
While the 1950s and 1960s are frequently regarded as the golden age of shaped watches in the last millennium, watch case designs have significantly evolved and reached new heights thanks to technological advancements in recent decades. Looking ahead, the case shapes that will emerge in the world of watchmaking will likely be as captivating and innovative as our imagination allows.
Below, we introduce some of our favourite shaped luxury watches that are currently much loved by collectors and enthusiasts.
Credit: Cartier
Cartier’s storied legacy in shaped watches is exemplified by the Cartier Santos-Dumont, which was first designed in 1904 by Louis Cartier for his close friend, aviation pioneer and style icon, Alberto Santos-Dumont. This watch is not only renowned as the first pilot’s watch but also as one of the earliest men’s wristwatches with a non-round case. Following its initial creation, Cartier introduced this model commercially. Over the years, it has undergone subtle updates while retaining its timeless appeal as a watchmaking icon that has transcended for more than a century.
The two-tone, extra-large model boasts a substantial 46.6mm-wide case crafted from steel and rose gold, adorned with elegant sword-shaped hands. It features Cartier‘s signature Roman numerals and a distinctive spinel cabochon-set crown. Powering this watch is the brand’s own manual-winding Cal. 430 MC mechanical movement.
Credit: Franck Muller
Mention Franck Muller, and the first thing that comes to mind is its unmistakable tonneau-shaped cases. Specifically created with discerning and stylish female watch enthusiasts in mind, the Vanguard Rose Skeleton is a mechanical timepiece encased in an ergonomically designed Cintrée Curvex case that wears comfortably even on slender wrists. Beyond the surface of this bold timepiece, there is much more to discover. The roses and leaves have been seamlessly integrated into the structure of this specially constructed movement, meticulously skeletonized and decorated by the master craftsmen at Franck Muller. Captivating aesthetics aside, this in-house movement is fitted with a twin barrel system capable of providing an impressive 4-day power reserve, a rarity among ladies’ timepieces.
Credit: TAG Heuer
TAG Heuer’s new and enhanced Monaco Gulf Edition features its in-house Heuer 02 movement within a finely brushed and polished steel case. This edition captivates with its design, maintaining the iconic Gulf colours of dark blue, turquoise, and orange but interpreting them in a contemporary manner. A departure from its predecessor launched in 2007, the minute sub-counters of this updated iteration now showcase all three Gulf colours together for the first time, and the Gulf logo on the dial adopts a pristine white appearance. The opaline sunray-finished dial adds an intriguing aesthetic dimension, while a polished, rhodium-plated number “60” replaces the 12 o’clock index as a fitting homage to Porsche Gulf racing cars. The watch’s sporty yet sophisticated appearance extends to its perforated blue calfskin leather strap with an orange lining, reminiscent of the 1970s Monaco models. This is also the first Gulf-series of Monaco model that houses the Heuer 02 self-winding movement, which offers 80 hours of power reserve.
Credit: Corum
Launched in 1980, Corum’s Golden Bridge remains as one of the most unique, revolutionary and coveted creations in horological history. It not only features a shaped case, but also a form (non-round) movement – an accidental creation of watchmaker Vincent Calabrese, who is also known to be an expert in constructing form (i.e. non-round) movements. Over the years, the Golden Bridge has evolved to cater to the times, mostly in terms of aesthetics and material use. While the Golden Bridge has adapted to changing times, particularly in aesthetics and materials, its fundamental design has remained unchanged. Available in versions tailored for both men and women, the Golden Bridge embodies elegance and versatility. This particular model showcases a diamond-adorned rose gold case, offering a truly exceptional opportunity to admire the inner workings of a mechanical watch.
Credit: Zenith
Featuring a 41mm steel octagonal case, this variation of the DEFY Skyline has been adorned with 45 baguette-cut sapphires, complemented by a matching sunburst-patterned dial that pays tribute to the brand’s iconic four-pointed star motif. The angular case is complemented by a 12-sided bezel, and its tapered bracelet adds an elegant touch to the otherwise sporty design. It is driven by the El Primero 3620 high-frequency movement that can be admired through its transparent caseback. On the dial side, the sub-dial at 9 o’clock is the first instance of a 1/10th of a second indicator being integrated into a watch dial. Besides a beautifully finished steel bracelet, this watch also comes with interchangeable, blue-patterned rubber straps.
16 February 2026 (Lunar New Year Eve)
All boutiques will close early at 5pm.
17 February 2026 (Lunar New Year)
All boutiques will be closed.
18 February 2026 (Lunar New Year)
Boutiques at Suria KLCC and Pavilion Kuala Lumpur will resume normal operating hours, while boutiques at The Starhill, Pavilion Damansara Heights, Gurney Plaza Penang and Imago Kota Kinabalu will remain closed.
19 February 2026
All boutiques will resume normal operating hours.