16 Oct 2025
The TUDOR 1926 Luna is the Swiss manufacture’s first moon-phase timepiece, offered in three distinctive dials and crowned by Jay Chou’s champagne-coloured reference – an arresting reimagining of how we read the lunar cycle.
When the moon is at its fullest brilliance during the Mid-Autumn Festival, families across Asia gather to celebrate togetherness under its luminous glow. This year, TUDOR marks this symbolically rich occasion by unveiling the TUDOR 1926 Luna, which features the brand’s very first moon-phase complication. Beyond tracking the lunar cycle, the timepiece signals a new chapter in the Swiss watchmaker’s storied history, one suffused with celestial poetry and enlivened by the creative vision of its multi-hyphenate brand ambassador, Jay Chou.
The choice of the 1926 collection – TUDOR’s most classically elegant line – as the canvas for this significant debut makes perfect sense. Named after the year “The TUDOR” was first registered as a brand, this range embodies the philosophy that has guided the manufacture for nearly a century: to offer beautiful, robust Swiss watches at an exceptional price. Refined yet accessible and elegant yet dependable, the 1926 collection perfectly encapsulates the brand’s essence, making it the ideal choice for this horological milestone.
Credit: TUDOR
The Mid-Autumn moon’s association with harmony and reunion gives the TUDOR 1926 Luna a clear cultural anchor, and the brand uses that symbolism to link Eastern storytelling with Swiss watchmaking. Beyond a flourish, the lunar aperture at 6 o’clock becomes a living bridge between traditions, where poetry meets precision.
It’s little wonder that the moon-phase remains one of horology’s most romantic complications because it tracks a cycle that’s loosely aligned with our civil calendar. While most years have 12 full moons, some have 13 as the lunar cycle lasts roughly 29.5 days and rarely syncs perfectly with the months we plot on paper. The TUDOR 1926 Luna’s display keeps faithful company with that ancient cadence. Channelling Luna, the Roman goddess who personifies the moon’s beauty and mystery, the complication presents a cycle that moves beyond minutes and hours.
Credit: TUDOR
What elevates the TUDOR 1926 Luna from a technical achievement to something extraordinary is Jay Chou’s creative, hands-on role. The Taiwanese singer-songwriter, actor and director not only fronts the campaign, he also collaborated closely with TUDOR’s designers to shape the watch itself.
His most distinctive contribution is the satin sun-brushed champagne-coloured dial reference, where his vision has manifested in a fantastical manner. Instead of the conventional representation of the moon as a luminous disc moving across a starry backdrop, Chou conceived a phantom moonlight-gold disc hidden behind a deep black cut-out at 6 o’clock that gradually reveals and then veils the moon as it waxes and wanes. By showing absence rather than presence, this reversal of the typical moon-phase display transforms the complication into something mysterious, captivating and deeply evocative.
The TUDOR 1926 Luna is also offered in two additional dial variations that showcase the moon-phase display in distinctly different characters, while preserving the collection’s refined codes. The black dial version delivers a dramatic reading of the complication, its inky, satin sun-brushed surface heightening contrast against gold-tone accents and giving the lunar display particular presence at 6 o’clock, so the moon-phase reads like a quiet nocturne on the wrist. It remains discreetly formal yet effortlessly versatile, moving with ease from an evening ensemble to off-duty wear.
Meanwhile, the blue dial channels the cool hush of twilight, its satin sun-brushed finish imbuing the display with a crisp, contemporary aesthetic alongside silver-tone accents. Here, the moon-phase matches the polished bevel, preserving the dial’s clean geometry. Polished and versatile, it glides from boardroom to dinner with the poised ease that defines the 1926 family.
Key design elements stay consistent to form a cohesive whole across all three models. Each watch pairs a domed sapphire crystal with a domed dial for a measured vintage touch, then builds on the signature 1926 accents of applied even-numbered Arabic numerals between faceted arrow-shaped hour markers and sword-shaped hands that contrast beautifully against the dial. The standout moon-phase aperture at 6 o’clock is framed by a perfectly polished steel bevel that draws the eye to the new complication.
The new TUDOR 1926 Luna is housed in a 39mm polished 316L stainless steel case with a smooth polished bezel and 100-metre water resistance secured by a screw-down crown and caseback. True to TUDOR’s ethos, it’s engineered for durability yet wears with an easy, all-occasion sophistication.
To complete the picture, all three timepieces are fitted with a seven-row steel bracelet, whose suppleness and finish are central to the watch’s identity. Its outer links are satin-brushed, while the centre links are polished ¬– a nuanced mix of textures that complements the polished smooth bezel and the play of light across the dial. Designed to follow the natural curve of the wrist, the bracelet is meticulously assembled for flexibility and strength, delivering the pleasant, confident feel that has long distinguished TUDOR’s metal bracelets.
At the heart of the watch beats a chronometer-grade Swiss self-winding calibre, which anchors the moon-phase indication with the dependable precision for which the brand is known. Although concealed behind a solid caseback, the movement is finely decorated and adjusted to demanding chronometry standards, reflecting TUDOR’s philosophy that the same care should be lavished even on what’s unseen.
Credit: TUDOR
The finishing touches are a testament to TUDOR’s long-standing Born to Dare ethos, which champions robust reliability alongside thoughtful design. This commitment shows in the brand’s five-year guarantee that requires no registration or periodic maintenance checks, and remains fully transferable between owners during the coverage period. In the same spirit, TUDOR recommends service intervals of around 10 years depending on day-to-day use, positioning the watch as a long-term companion rather than a delicate showpiece.
Ultimately, the TUDOR 1926 Luna reads like a destined first: a lyrical moon-phase shaped by Chou’s imaginative spark and grounded in TUDOR’s quiet rigour. Whether you gravitate towards the dramatic black, twilight blue or Chou’s arresting interpretation, the TUDOR 1926 Luna wears with effortless sophistication. It’s an everyday classic with a touch of night-sky theatre – precision and poetry sharing the same wrist. For seasoned collectors, it marks a meaningful milestone that deepens TUDOR’s narrative; for first-time moon-phase owners, it is an accessible yet refined introduction to one of watchmaking’s most romantic complications.
Discover TUDOR collections at our boutiques, or online. Contact a sales representative today to learn more.