TAG Heuer & Zenith: Two Visions of Modern Watchmaking at LVMH Watch Week 2026

Carrera Chronograph: Racing Heritage in a New Dimension

The Swiss manufacture expands its celebrated glassbox Carrera family with a new 41mm chronograph that sits alongside the heritage-inspired 39mm model. The latest size brings fresh presence to a design language first revived in 2023 for the Carrera’s 60th anniversary.

The collection’s origins trace back to 1963, when Jack Heuer created the first Carrera for motorsport timing. Named after the legendary Carrera Panamericana road race, the watch was designed with legibility and balance at its core – principles that continue to define the line six decades later.

The chronograph retains the glassbox’s defining features: a sculptural domed sapphire crystal that curves seamlessly over a three-dimensional dial flange, capturing light from every angle. The clean, date-free dial displays monochromatic azuré counters that create depth, while maintaining clarity.

The new size boasts three references. The signature blue dial offers elegance through its circular-brushed surface and tone-on-tone counters. A captivating teal green edition introduces what TAG Heuer describes as a new signature colour for the brand, its rich hue shifting with light and movement. And for those seeking racing-inspired character, a black dial with red accents channels the energy of the track through contrasting chronograph hands and a coloured outer ring.

All three models are engraved with the Victory Wreath, a subtle emblem introduced within the TAG Heuer Carrera collection as a tribute to achievement and perseverance. Discreetly inscribed on the right-hand lug, it connects the owner to TAG Heuer’s motorsport legacy and the enduring pursuit of excellence. Seen through an open caseback, the timepiece is equipped with the in-house calibre TH20-01, featuring a vertical clutch and column wheel for smooth chronograph operation and an impressive 80-hour power reserve. Each watch is paired with TAG Heuer’s seven-row steel bracelet, a refined reinterpretation of the heritage beads of rice design.

DEFY Revival A3643: A 1969 Icon Returns

ZENITH continues to explore the DEFY heritage with the Revival A3643, faithfully reinterpreting a pivotal 1969 design distinguished by its refined silver-toned dial. Following the successful reissues of the A3642 in 2022 and the ruby-dialled A3691 in 2023, this latest iteratiom honours the year ZENITH transformed modern watchmaking with the ground-breaking El Primero calibre and the architecturally bold DEFY line.

Nicknamed the “bank vault” or “bolt,” the original DEFY expressed a revolutionary design vocabulary through sharp geometry and structural presence. The 37mm stainless steel case employs re-engineered construction from recent Revival editions, while the meticulously recreated dial – scanned with high precision from a vintage model – showcases sophisticated two-tier applied markers with satin-brushed surfaces elevated above glossy black-lacquered recesses. Luminescent blocks and faceted hands ensure readability, complemented by an orange-accented seconds hand for added dynamism.

Unlike the 1969 solid caseback, a sapphire crystal display reveals the automatic Elite 670 manufacture movement with a 50-hour power reserve and features an openworked ZENITH star rotor. The timepiece pairs perfectly with the iconic ladder bracelet originally designed exclusively for ZENITH by renowned bracelet specialist Gay Frères in 1969, completing this authentic tribute to a defining moment in horological history.