Longines PrimaLuna Moonphase

Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless. Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary  model, featuring a sunray silver dial, with 11 blue painted Roman numerals hour markers and stainless steel bracelet that together create a celestial celebration of Swiss horological artistry. This declaration of contemporary feminine sophistication finds its embodiment in Longines Ambassador of Elegance Jennifer Lawrence, whose natural grace and authentic elegance capture the intimate moments where time becomes truly personal.