Beyond Timekeeping: TUDOR’s Legacy in High-Performance Sports

Formula One is a sport where fractions of a second decide the winner. Every aspect of an F1 team, from car aerodynamics to the driver’s reflexes, is calibrated for speed, control, and reliability. In this high-octane environment, timing is everything.

TUDOR has had a long legacy of competing on the racetrack. It backed winning teams during the golden era of motorsport, starting with the TUDOR Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United Sportscar Championship. It was only fitting that the brand joined forces with the all-new Visa Cash App RB Formula One Team in 2024 as an official partner to mark its return to motorsport.

The Visa Cash App RB team is one of the most exciting forces in F1 today, boasting drivers like Yuki Tsunoda, who brings raw talent and competitive spirit to the grid. The team continues to build on its legacy, inspired by the contributions of former drivers such as Daniel Ricciardo. This partnership goes beyond branding – it is a strategic alignment of philosophies. Much like TUDOR, the team is built on a foundation of determination, engineering innovation, and a willingness to take risks in the pursuit of greatness. TUDOR’s branding is prominently displayed on the cars, driver suits, and pit crew gear, ensuring that every millisecond of the race is measured with the same precision that defines the manufacture’s high-performance timepieces.

To commemorate this partnership, TUDOR created the Black Bay Ceramic “Blue”, featuring a striking blue dial to match the Visa Cash App RB F1 team’s official livery. Flaunting a 41mm ceramic case in contrasting matte black, the handsome timepiece offers 200m water resistance. It’s powered by the METAS certified Manufacture Calibre MT5602-1U, ensuring chronometer-grade precision and resistance to magnetism. TUDOR chose this specific model as ceramic embodies cutting-edge technology that mirrors the advanced engineering required to compete at the highest level in Formula One.

When it comes to endurance racing, no challenge quite compares to the Dakar Rally. Spanning thousands of kilometres across some of the harshest terrains on Earth, the Dakar Rally is the ultimate endurance test of both man and machine. Competitors face extreme desert heat, shifting dunes, rocky outcrops, and 12 hours of nonstop driving, often traversing landscapes so remote that even support teams struggle to reach them. To compete in the Dakar Rally is to embrace uncertainty, physical exhaustion, and mechanical stress unlike any other race in motorsport.

TUDOR is the Official Timekeeper of the Dakar Rally 2025, which began in Bisha and ended in Shubaytah in Saudi Arabia from Jan 3 to 17, further solidifying its role in high-octane, high-risk competitions. As timekeeper for the race, TUDOR plays a critical role in ensuring that each checkpoint, stage, and finishing time of the gruelling rally is meticulously recorded, as competitors battle for survival across the inhospitable Saudi Arabian desert.

Built for adventure, the TUDOR’s Ranger embodies the same pioneering spirit that fuels the legendary Dakar Rally. With its rugged design, exceptional precision, and reliability in extreme conditions, the Ranger is the perfect companion for those who dare to push boundaries, just like the fearless competitors of the legendary race.

One of the toughest sports in the world, cycling requires a unique combination of power, strategy, and endurance. Riders push their bodies to the limit over hundreds of kilometres, battling wind resistance, unpredictable terrain, and sheer physical exhaustion. It’s a sport that demands both mental and mechanical precision, making it an ideal field for TUDOR to showcase its commitment to performance and resilience.

The TUDOR Pro Cycling Team, founded in 2022 in partnership with Swiss cycling legend Fabian Cancellara – a two-time Olympic champion and winner of multiple World Championships, – is a bold new force in the professional cycling world. Competing in elite races like the 2024 Giro d’Italia, the team is driven by a relentless pursuit of excellence, resilience, and discipline – values that align perfectly with TUDOR’s own ethos.

To complement its involvement in the realm of cycling, TUDOR unveiled the Pelagos FXD Chrono “Cycling Edition” last year, a timepiece meticulously crafted to meet the rigorous demands of the TUDOR Pro Cycling Team riders. Designed with lightweight functionality at its core, this cycling-themed chronograph features a 43mm carbon composite case engineered for speed, durability, and peak performance. A standout feature is its unique cycling-specific tachymeter scale, which is calibrated to measure the speeds achieved by cyclists rather than those of automobiles. This thoughtful detail underscores TUDOR’s profound understanding of athletic performance and precision timing, reflecting its dedication to creating tools that empower athletes in their pursuit of excellence.