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TAG Heuer elevated the weekend’s celebrations to new heights during the 82nd edition of the world’s most glamorous race: the newly renamed Formula 1 TAG Heuer Grand Prix de Monaco.
26 May 2025
An icon returns to the track in a tribute to racing, cinema, and time itself
23 May 2025
TAG Heuer launches the TAG Heuer Monaco Split-Seconds Chronograph in a new form of titanium, leading to a new expression of material innovation.
23 May 2025
TAG Heuer launches the limited-edition TAG Heuer Monaco Chronograph Stopwatch, inspired by emblematic Heuer stopwatches from the 1960s and 1970s, built with the spirit of precision at its core.
23 May 2025
Commemorating over a century of expertise in measuring time across multiple time zones, Longines is proud to release the Longines Spirit Zulu Time 1925, marking the 100th anniversary of the Swiss brand’s first dual time zone wristwatch from 1925. For the launch, Longines Ambassador of Elegance, Henry Cavill, embodies the spirit of global connection and travelling across time zones in a new campaign that poses the simple yet profound question: “What time is it there?”
23 May 2025
In a cosmic twist worthy of a Greek tragedy – gently coddled in uncertainty with a dash of melodrama – an egg nestled decadently on a gingham tablecloth and stared deeply, unnervingly into the eyes of a chicken and proclaimed: “Right. Enough suspense. Which of us came first then?”
15 Apr 2025
Singer, the independent watchmaking atelier renowned for pushing the boundaries of design and innovation, proudly unveils the Heritage Collection—a new chapter in the brand’s philosophy and the official launch of its Restored pillar. This collection breathes new life into a legend of horology, the Valjoux 236, a movement that refined and perfected the legacy of its predecessor, the Valjoux 23.
04 Apr 2025
For the first time, Bvlgari is participating in this extraordinary global event. A symbolic milestone.
03 Apr 2025
At Parmigiani Fleurier, luxury is an intimate art where purity guides innovation, and centuries of horological knowledge are transformed into objects of serene beauty.
03 Apr 2025
After 20 years of creativity around the BR-03 collection, Bell & Ross adds a level of sophistication to its icon with the BR-03 Skeleton.
03 Apr 2025
As a fully integrated independent manufacturer for nearly 200 years, H. Moser & Cie. has built a legacy of quality, craftmanship and exclusivity
02 Apr 2025
The TAG Heuer Formula 1 returns with a bold array of nine new timepieces, built for speed, style, and a legacy that never slows down
02 Apr 2025