06 Aug 2025
Since its first launch towards the end of last year, Patek Philippe’s Cubitus collection has quickly surged in popularity. The qualities that Mr. Thierry Stern, President of Patek Philippe, wanted the Cubitus line to embody – the slimness and elegance of a dress watch with a square case in the style of a luxury sports watch – have won watch collectors over. The recent launch of the smaller Cubitus time-only models in white gold (Ref. 7128/1G-001) and rose gold (Ref. 7128/1R-001) fit sublimely on small- and medium-sized wrists.
The Cubitus collection isn’t just visually impressive. The Ref. 5822P-001 Cubitus with Instantaneous Grand Date, Day and Moon Phases holds six patent applications for the automatic Caliber 240 PS CI J LU. These include alignment of the grand date display and correction of all indicators at all times, a co-planar display of the date discs, and energy management to attain the instant jump of all displays within 30 milliseconds at midnight.
Patek Philippe’s Ref. 5822P-001 Cubitus with Instantaneous Grand Date, Day and Moon Phases, plays up the geometric imbalances on the different dial elements that result in a harmonious equilibrium. (Credit: Patek Philippe)
It isn’t the first time that Patek Philippe has created a watch that stirred controversy or introduced jaw-dropping designs. The mid-20th century, post-war era was when modern design principles emerged, with emphasis on linear geometries and soft curves. It was during this time that a young 25-year-old jewellery designer and sculptor, Gilbert Albert, joined Patek Philippe. Under the guidance of Henri Stern, who was also a brilliant artist, Albert became the head of case and dial design.
The late Gilbert Albert, shot by Eddy Mottaz.
In the design of Patek Philippe’s cases and dials, he applied his sculptural talent to cultural trends such as neo-futurism with watches such as Ref. 3412P, with asymmetric stepped cases that merged with the lugs. Albert had an incredible ability to reimagine everyday objects into his work, experimenting with finishes, handcrafts and unconventional forms that led people to rethink how fine watchmaking was perceived. Models such as Ref. 1593P Hour Glass or Ref. 2279 with its conical lugs ushered in an era of creativity at Patek Philippe. Gilbert Albert’s highlight collection, the Tutti Frutti, inspired by nature, coloured gemstones, and organic curves, broke new ground for the watchmaker.
The modern curves of the Patek Philippe Ref. 7041R-001 reference past and present designs, applying the same design language of the watchmaker in myriad ways for different collections. (Credit: Patek Philippe)
Mr. Albert’s designs for Patek Philippe highlight the expressive style that ladies’ timepieces have always embraced. That continues today in the Gondolo, where references such as 7041R-001, 7042/100R-010, and 7042/100G-010 offer a modern take on the cushion case. Its oversized lugs are the Ref. 2279’s in reverse, and the case’s extensions covering the lug bar evoke the ears of the Nautilus case or the stepped outer links of the Twenty~4’s bracelet. By using the same refined details in different ways across its collections, it allows Patek Philippe to explore creativity within evolving boundaries of its design language.
The chain-style bracelet of the Patek Philippe Ref. 5738/1R-001 is a feat that took 15 years to realise; the Ref. 5738/51G-001 features floral scrollwork hand-engraving and jet-black enamelling on the gold dial. (Credit: Patek Philippe)
When Gilbert Albert left Patek Philippe to start his jewellery business, the role was inherited by Jean-Daniel Rubeli. The designer developed a watch model that would enable Patek Philippe to survive the birth of quartz wristwatches, the Ellipse d’Or, with a thin cushioned and rounded gold frame and blued gold dial with applied indexes and hands. The purity in design of the Golden Ellipse continues to this day, in a larger case size and a more contemporised blue dial. And in true Patek Philippe style, they have continued to explore the broad possibilities that modern minimalism offers. The Golden Ellipse has been endowed with a maximalist dial in Ref. 5738/51G-001 Golden Ellipse with Rare Handcrafts, and the most elaborate bracelet Patek Philippe has ever made for Ref. 5738/1R-001.
The Golden Ellipse retains its proportions and minimalist details that made it a success in the 1970s, while enjoying a larger case size. (Credit: Patek Philippe)
Patek Philippe continued experimenting with the rounded cushion case of the Golden Ellipse, introducing various proportions and finishes with bracelet designs. It was also in this era that the watchmaker began creating Calatrava watches with textured or engraved bezels and cases. The Ref. 3569 featured hammered cases and dials, or engraved patterns that would eventually translate into the Refs. 3919 and 6119G’s hobnail guilloché. They also contemporised designs such as Ref. 1536, softening the edges to create Ref. 4222, a square Calatrava watch with enclosed lugs in the same year as another icon was introduced: the Ref. 3700 Nautilus.
The Patek Philippe Ref. 4222 Square Calatrava was a milestone in defining Patek Philippe’s modern shaped watch cases. (Credit: Patek Philippe)
In the 1970s, Patek Philippe was already leading the way in watches with integrated lugs and bracelets. The Ref. 3629 was one example, with a stepped case that matched the gadroons of the braceleted model.
The Patek Philippe Ref. 3700/11 Nautilus retailed by Tiffany & Co. The perception of watches as a rare commodity was magnified by particular models such as the double-signed Patek Philippe and Tiffany & Co. references. (Credit: Patek Philippe)
It’s hard to say if Mr. Gérald Genta’s quickly sketched design of the Ref. 3700 was inspired by those examples, or if the reverse occurred. However, the steel luxury sportswatch with the pricing of an automobile brought forward the next era of luxury watchmaking. Valued as a rare commodity in its own right, the material a Patek Philippe watch was clad in became secondary to its design and brand. The oversized watch confronted all the traditional, conservative designs of the industry with statement-making visibility.
The Patek Philippe Refs. 7010G-013 and 7010/1G-013 Ladies’ Nautilus in white gold case with fabric-pattern composite strap and white gold case and bracelet. The bezels of the two models are set with brilliant-cut diamonds and the dials are embossed the wave motif, and lacquered in an azure blue colour. (Credit: Patek Philippe)
When Patek Philippe reintroduced the two-part construction of the Nautilus case in 2022, after the introduction of Ref. 5811/1G-001, it introduced the same case design to most of the Nautilus family. The Refs. 7010/1G-013 and 7010G-013 Ladies’ Nautilus models still have a removable case back in order to easily access and replace the Caliber E15’s battery, rather than open the case fully. The compact 32mm-sized Nautiluses have a slightly different proportion in order to create this tapered bracelet-like form, whether it is with a polished gold bracelet or a composite strap in a striking colour.
The Patek Philippe Refs. 7128/1R-001 and 7128/1G-001 Cubitus 40mm in rose and white gold cases and bracelets respectively. (Credit: Patek Philippe)
This naturally brings us to the most recent releases of shaped watches by Patek Philippe – Cubitus. The collection’s design offers a seamless meld between the angled square case and tapered bracelet, with the industrial ruggedness of a sports watch. The Refs. 7128/1R-001 and 7128/1G-001 have been designed both as a piece of jewellery as well as a structured wristwatch by Thierry Stern and his team. In fact, two other collections released at the end of the 20th century share this same duality as well.
The Patek Philippe Ref. 5167A-001 Aquanaut in steel case with composite strap and brown dial with black-gradient rim. (Credit: Patek Philippe)
The current Patek Philippe Ref. 5167A-001 Aquanaut is not retailed with a steel bracelet, but the original Ref. 5066/1A was released with a brick-style bracelet, followed by the Ref. 5167/1A which used a bracelet similar to the Twenty~4’s manchette bracelet, but with brushed centre links to match its bezel finishing. The Ref. 4910 Twenty~4, which was released just after the Aquanaut, paved the way for today’s watch-as-jewellery trend. Its overall curved shape and delightful balance between angular and gently rounded edges blend organic and industrial design.
The Patek Philippe Ref. 5101P in platinum case with shaped tourbillon movement visible through the exhibition caseback. Images courtesy of Christie’s.
Shaped timepieces are challenging because Patek Philippe’s movements are designed to fit their cases. This is especially true for the highest complications, and one watch that iconised this complementary integration was the Patek Philippe Ref. 5101 Gondolo with Tourbillon and 10-Day Power Reserve, which was last released over a decade ago. The watch was a successor to the Ref. 1593 Hour Glass, with its curved, stepped case and crystal, and its movement, which had a chronometric performance of just a second a day even towards the end of its power reserve, was spectacularly finished. The Ref. 5101 maintained a long tradition of pocket watch tourbillons, which kept the rotating regulator on the back of the movement, discreetly hidden.
Perhaps one day, the Ref. 5101P will return in a refreshed form amidst a new era of creativity. But there are plenty of stunningly shaped timepieces that are in Patek Philippe’s catalogs today, continuing its long tradition of sculpting timepieces like fine art.
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