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Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller

16 May 2025

Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller - Cortina Watch Malaysia

The man behind the new Vanguard Crazy Hours Jisbar shares his thoughts on the freedom of expression, the concept of time, and his most unconventional canvas yet.

Encountering a work by Jisbar is less like viewing a painting and more like stepping into a full-blown sensory experience. You’re all but guaranteed to stop in your tracks—drawn into a world where rock and roll iconography, graffiti, classical art, and everyday objects are deconstructed, reimagined, and reassembled in vivid collages that provoke, intrigue, and confound in equal measure. And sometimes, Jisbar quite literally pushes the boundaries between realms. In 2020, he became the first artist ever to send a painting into space when his work, Punk Mona, created in tribute to Leonardo da Vinci on the 500th anniversary of his death, was launched into the stratosphere—33.4 km above earth for more than one and a half hours.

It is little wonder then, that Franck Muller finds a kindred spirit in the French contemporary artist. Both the avant-garde watch brand and Jisbar are driven by a shared impulse to defy convention. And for their first collaboration, Franck Muller presents a canvas that seem readymade for Jisbar: the Crazy Hours—a watch that rewrote the rules of conventional time-telling, powered by an ingenious complication that displays the hours in a seemingly erratic sequence.

Jisbar—whose past collaborators include BMW, J.M. Weston and electronics giant LG—approached the project with characteristic flair. Lavishing the Crazy Hours collection with his trademark capriciousness, Jisbar updates the famous timepiece with a rare blend of sensitivity and audacity. Here, the 36-year-old artist delves into story behind the Vanguard Crazy Hours Jisbar.

Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller - Cortina Watch Malaysia

What was your initial reaction when Franck Muller approached you for this collaboration?

I was super happy. In fact, I had gotten in touch with Franck Muller a few years ago in the hope of working together one day. It was during one of my exhibitions in Geneva when I met a representative from the brand, and we started discussing the project. I consider the collaboration an accomplishment and a dream come true, as I am a fan of the brand.

How does the concept of ‘Crazy Hours’ resonate with your artistic philosophy?

It is a concept that speaks to my heart—it is a perfect match with my philosophy. There is a lot of information on the dial, and lots of colour. Then there is the subversive identity; the watch’s risk-taking spirit to try and express something crazy. While it is important for the watch to tell the time, it is also presented as a work of art.

  • Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller - Cortina Watch Malaysia
  • Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller - Cortina Watch Malaysia

Your art often reinterprets classical icons. How did you approach reinterpreting a modern icon in the world of watchmaking?

I have a personal interest in horology, and I see Franck Muller as a contemporary brand that is also deeply entrenched in the traditional aspects of watchmaking. As a young artist who has evolved and gained a better understanding of my craft, I see my work as a melting pot of influences. That is the spirit I take into the collaboration.

Please walk us through your process in designing the Vanguard Crazy Hours Jisbar.  

I started by selecting 12 of my best paintings to be featured on the watch. Following that, I extracted one element per painting—numbers-based, of course—to recreate on the dial. In doing so, I also ensured that the elements, when in place, make it easy to tell the time. We do so by adjusting the colours and the disposition of the motifs to make everything fit perfectly. It was important to inject my identity into the watch. When you see the watch, you notice the colours, the motifs, and the playfulness that express what I am about.

What kind of details do you hope people will notice?

There are a lot of things. For one, it is a totally unique watch in that it is playful and arty all at once—and totally a Jisbar creation. It is also a very versatile watch that you can wear with a suit or casual attire. The watch is really like a Jisbar painting. You get to discover something new and different each time you look at it.

Is there a specific emotion you want to convey with this watch?

I hope people will feel the same emotion that I felt when I saw the watch in the flesh for the first time—which is happiness, and that it brings a smile to their faces. We worked on this watch for months, and there is nothing like having it in your hands. I truly believe it is a piece of art that you can wear on the wrist.

  • Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller - Cortina Watch Malaysia
  • Rebel Rousers: French Artist Jisbar on Collaborating with Franck Muller - Cortina Watch Malaysia

Congratulations on a job well done—it really is one of the most distinctive Crazy Hours editions to be created.

Thank you! As much as I took inspiration from my earlier paintings, the timepieces, in turn, inspired me to create more paintings. Since the watches come in five materials—carbon, steel, titanium, black titanium, and rose gold (each limited to 50 numbered pieces)—I decided to make one painting of each watch. I then divided each painting into 50 pieces, which will be included the box with each watch.

What was your experience collaborating with Franck Muller?

It was such a smooth collaboration as in the sense that they allowed me the freedom to express myself. Of course, there were technical considerations with it being a watch but, ultimately, they trusted in my vision. I visited Watchland (the brand’s headquarters) and saw how Franck Muller produces all its watches in-house. This opened my eyes to the total creative control that they have in making the watches. I understood that this was an important element that helped with the collaborative process, because any ideas we wanted to execute, we could get them done quickly.

Finally, what does the concept of time mean to you?

It is the most valuable thing in the world. You can always try and make more money, but time is something you will never get back.

Get up-close with the new Vanguard Crazy Hours Jisbar at our boutiques today.