TUDOR’s Winning Formula: How Its Sports Partnerships Celebrate Precision and Performance

Competitive yacht racing is a thrilling blend of human skill, engineering excellence, and the relentless pursuit of victory, making it the perfect arena for TUDOR to showcase its mastery of precision and performance. Competing in the America’s Cup, the world’s most prestigious sailing event demands vision, innovation, and audacity – qualities that led TUDOR to join forces with Alinghi Red Bull Racing. This powerhouse team unites the legendary two-time America’s Cup winner, Alinghi, with Red Bull, one of the most dynamic forces in global sport.

As the main partner of Alinghi Red Bull Racing from 2022, TUDOR supported the team in their quest for the oldest and most revered trophy in international sailing, the 37th America’s Cup in 2024. This partnership not only highlights the ability of TUDOR watches to thrive in high-pressure environments but also underscores the brand’s commitment to empowering those who push boundaries and redefine excellence, much like the athletes and engineers competing in the America’s Cup.

Surfing is one of the most physically demanding and unpredictable sports, and few have mastered the ocean’s raw power like Nic von Rupp. TUDOR’s partnership with the big wave surfer reflects its Born to Dare mantra, aligning with athletes who push the boundaries of human endurance. Since joining the TUDOR family in 2022, von Rupp has made a lasting impact – literally and figuratively – securing Best Team Performance at the TUDOR Nazaré Tow Surfing Challenge, where he won a TUDOR Pelagos for his fearless performance. From that moment on, the watch has accompanied him through some of the world’s most extreme surfing conditions on the planet.

This partnership extends to TUDOR’s involvement in the World Surf League (WSL) 2024/2025 TUDOR Nazaré Big Wave Challenge – a high-stakes, one-day tow-in competition at Praia do Norte, Portugal, home to some of the largest waves ever surfed. With the competition window open from now until March 31, 2025, von Rupp, along with other elite big-wave surfers, remains on standby to take on waves exceeding 25 feet, awaiting the WSL’s TUDOR Big Wave Green Alert, which signals when conditions are ideal for the event.

TUDOR’s collaboration with three-time freediving World Champion Morgan Bourc’his reflects the brand’s Born to Dare spirit, which celebrates fearless exploration and the pursuit of peak performance. Since teaming up with TUDOR in 2014 for the now-iconic Pelagos diving watch campaign, Bourc’his has been a key figure in TUDOR’s world, embodying resilience, and precision – qualities that define his sport and the Swiss watchmaker.

Beyond competitive freediving, Bourc’his has collaborated with TUDOR on an array of cinematic projects that capture the essence of exploration, including the short film Take a Breath (2016), and feature-length documentary The Quest for Nature (2020). Whether navigating frozen Alpine lakes, teaching freediving to fellow TUDOR ambassador David Beckham, or diving in search of orcas in Norway’s frozen fjords, Bourc’his continues to redefine what’s possible in extreme environments. His partnership with TUDOR is more than precision timing – it’s about embracing the depths of human potential.

Rugby is a sport of sheer power, endurance, and strategic brilliance, where teams must outthink and outlast their opponents over an intense 80-minute game. It demands unwavering discipline, mental fortitude, and physical resilience, making it a natural fit for TUDOR’s Born to Dare philosophy.

The Swiss watchmaker has forged long-standing partnerships with World Rugby and New Zealand Rugby through the All Blacks and Black Ferns XVs and Sevens teams. Sharing many of the values that sit at the heart of rugby, it truly understands the sport’s uncompromising spirit and bold nature. The All Blacks, revered for its tactical mastery and relentless discipline, epitomise excellence and legacy. Meanwhile, its women’s counterpart, the Black Ferns Sevens, has established itself as a global force, showcasing the same level of competitiveness and skill on the world stage. Leading this formidable squad is its captain Sarah Hirini – two-time World Cup champion and three-time Olympic medallist – whose leadership and dedication make her a fitting ambassador for TUDOR.

TUDOR has ventured into the world’s most popular sport of football by becoming the Official Timekeeper of Inter Miami CF, one of the fastest-growing sports teams in the US that’s co-owned by football legend, David Beckham. A long-standing TUDOR ambassador and the club’s president, Beckham epitomises the brand’s Born To Dare philosophy, showcasing ambition, innovation, and fearlessness both on and off the pitch. A striking symbol of passion and identity, Inter Miami CF’s bold pink branding aligns seamlessly with TUDOR’s daring spirit, which further solidifies this partnership as a celebration of excellence and boldness in the world of sports.