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The extraordinary life and career of legendary Formula 1 driver Ayrton Senna will be brought to life in the new Netflix series Senna premiering on November 29, 2024. As part of this commemoration, Swiss luxury timekeeper TAG Heuer, in collaboration with the Senna Brand, proudly launches the TAG Heuer Carrera Chronograph Tourbillon x Senna, a timepiece dedicated to Senna’s legendary prowess and honoring the 30th anniversary of his legacy.

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Step into a world of bold innovation with this avant-garde TAG Heuer Monaco. A contemporary twist on a classic, this timepiece melds vibrant pink with sleek black in a striking skeleton design, embodying the daring spirit of today’s trailblazers.

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TAG Heuer is back on the grid with a show-stopping new chronograph that is daring and dynamic. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing pays tribute to 20 years of high-speed racing, heart-pounding excitement, and innovation at Oracle Red Bull Racing. This limited-edition TAG Heuer Formula 1 chronograph is ready to take pole position in the collection.

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The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing includes a grade-2 titanium case, a tachymeter bezel with a forged carbon insert, and a blue opaline dial with a checkered flag pattern that evokes the heart of F1. Every detail of this model reflects Oracle Red Bull Racing’s iconic colors, with Pantone hues carefully applied for authenticity. The checkered pattern, synonymous with the world of F1, is subtly engraved on the caseback, alongside the TAG Heuer and Oracle Red Bull Racing logos.

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The TAG Heuer Formula 1 collection has long been associated with the thrill and speed that define motorsport. This excitement first took hold when the original TAG Heuer Formula 1 was launched in 1986, marking the first watch to carry the TAG Heuer name.

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The TAG Heuer Formula 1 collection has long been associated with the thrill and speed that define motorsport. This excitement first took hold when the original TAG Heuer Formula 1 was launched in 1986, marking the first watch to carry the TAG Heuer name.

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The TAG Heuer Formula 1 collection has long been associated with the thrill and speed that define motorsport. This excitement first took hold when the original TAG Heuer Formula 1 was launched in 1986, marking the first watch to carry the TAG Heuer name.

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The TAG Heuer Formula 1 collection has long been associated with the thrill and speed that define motorsport. This excitement first took hold when the original TAG Heuer Formula 1 was launched in 1986, marking the first watch to carry the TAG Heuer name.

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After the success of the 2022 TAG Heuer Monaco Chronograph in purple, TAG Heuer incorporates this striking color scheme into the Carrera Glassbox series. The dials of the new models are made with a smooth gradient effect, transitioning from deep black at the edges to a rich purple at the center. This smoky sunray-brushed finish increases the dimensionality of the design, playing with light and depth from every angle.

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In the high-stakes world of motorsport and fine watchmaking, few partnerships carry the weight and prestige of the collaboration between Swiss luxury watchmaker TAG Heuer and iconic sports car manufacturer Porsche. In the fifth year of this partnership, comes the release of the TAG Heuer Carrera Chronosprint x Porsche Rallye. A limited-edition timepiece honoring the unique legacies of the two maisons, combining Porsche’s indomitable 911 with TAG Heuer’s renowned expertise in precision chronographs. These new timepieces are inspired by historic Heuer dashboard times that were critical to success for competitors in the historic Monte Carlo Rally, one of the most prestigious and challenging events in the world of motorsport.