10 Oct 2022
The founder of Ho Bee Land talks about his interest in watchmaking, supporting Cortina’s business for 50 years, and his three grail pieces in his collection.
Dr Chua, thank you for joining us today. You’ve been a longtime customer of Cortina Watch, am I right?
Yes, you’re right. My relationship with Anthony Lim [founder of Cortina Watch] actually began before its founding 50 years ago. So I’ve been buying watches from Cortina Watch since 1972. I became acquainted with Anthony around the late ’60s when I was starting out and my business was with Indonesia. He was retailing to Indonesian agents and customers out of Singapore at the time, and over 50 years, it’s really evolved into a friendship across multiple generations of both families.
Do you remember which were the first watches you bought from Cortina?
One of the earliest models I bought from Cortina Watch was a steel Rolex watch with a black dial, and I’ve misplaced it in my home somewhere, so I’ve actually been looking for it. One watch that I remember I bought from Cortina in 1973 was a Chopard timepiece with an opal dial. I was at the Shangri-La hotel lobby and I went to the washroom, and I took off my watch to wash my hands. I carelessly left it on the counter and didn’t realise it until a while later, and I went back to the washroom but it was gone.
How has your collecting style evolved over the decades?
In the early days, I just collected watches for fun and I didn’t take it very seriously at all. I acquired watches from brands like Vacheron Constantin, Piaget, Audemars Piguet. These were very prominent brands and they still are, but I guess in the last 10 years, that’s changed a little. Patek Philippe is probably the brand I collect the most now, with some pieces from other brands. I won’t say that I always buy a particular style of watches, but it’s more about the design of the watch. If there’s something striking about it, that’s what attracts me to it, rather than a complication or what’s trending. I generally prefer heftier watches to wear. I think the feel of the watch on the wrist is important, so that’s what I tend to buy.
Are there any watches you’re hoping to add to your collection?
I’m hoping to get the Patek Philippe Grandmaster Chime Ref. 6300 in the near future.
Have you passed on your love for watchmaking to anyone else in your family?
My youngest son, who’s 34, also enjoys collecting watches as well and he’s really the one who tells me what I should be acquiring these days. He influences my collecting, not the other way round! My wife also has a collection of her own.
My son started collecting about seven or eight years ago, and he stays very up to date on the latest watches and releases and the trends. So when I’m about to buy or have bought a new watch, I’ll share it with him and he’ll tell me what he thinks. I think having a shared interest is something that keeps us bonded. I’m learning from him about watches all the time.
If you could only keep three timepieces to pass on to your children, or to keep for life, what would they be?
I guess the first watch I would definitely keep would be the Grandmaster Chime (if I get it). Another model would be the Greubel Forsey GMT Sport. I think the third would probably be the Rolex Submariner Ref. 116610LV with green dial. I think I chose these three because their design and the type of watches they represent are quite diverse. It’s a versatile range with a mix of elegance, sportiness and classic style, so you can rotate between them.
Among the different watches that you have in your collection, is there a particular favourite?
Well I love the Patek Philippe World Time Ref. 5131/1P-001. It’s in platinum with a full platinum bracelet and an enamel dial featuring a world map. The design of the watch is spectacular and the patented movement is a breeze to use. Patek Philippe has a long legacy as one of the first creators of a world time wristwatch, which really adds to the heritage of this timepiece.
What keeps you returning to Cortina to acquire your watches?
I started out as a customer and then we became friends. And I appreciate how they operate as a business, how they regularly follow up with you. There’s a very personal touch that they extend to their clients. And this long-lived relationship extends to their own staff as well. I know their longest-serving staff for some 48 and 46 years respectively. I really have great respect for Anthony and it’s not just about running a business to him, he firmly believes in giving back to society at large as well.
When I first started collecting watches it was really a very casual interest, and then I was influenced by friends and family. They would ask what I was buying, we’d exchange ideas about what were the interesting timepieces around.
On Cortina’s 50th anniversary, what would you like to say to the management and staff?
As my own relationship with Cortina has grown and developed over the last 50 years, we’ve seen it grow from strength to strength. I wish that they will have many more successful years to come, that each generation in the family will continue to support and build this business into something greater.
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