Streamliner

From footwear to fine watchmaking: Pump it up! In collaboration with Reebok, H. Moser & Cie. reimagines the iconic Pump mechanism through a horological lens, transforming a simple push into the act of winding a mechanical movement and bringing the watch to life. Limited to 250 pieces per version, this playful creation celebrates innovation, craftsmanship and a touch of irreverence—because true luxury doesn't always have to take itself too seriously.