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Lady Premier reimagines the brand’s 1940s Premier Fantaisies models for today. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes come together in playful elegance. The collection captures the poise and unscripted spirit of the Lady Premier woman—honoring those who shaped the brand’s past and those defining its future.

L2.937.4.72.6

Nearly six decades after the launch of the groundbreaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic. Inspired by the iconic 1967 model and drawing on over 100 years of innovation in high-frequency technology, the Ultra-Chron Classic impresses with an exclusive high-frequency calibre, its elegant proportions and an authentically reimagined bracelet design that together celebrate one of watchmaking’s most remarkable milestones.

L2.937.4.72.2

Nearly six decades after the launch of the groundbreaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic. Inspired by the iconic 1967 model and drawing on over 100 years of innovation in high-frequency technology, the Ultra-Chron Classic impresses with an exclusive high-frequency calibre, its elegant proportions and an authentically reimagined bracelet design that together celebrate one of watchmaking’s most remarkable milestones.

L2.537.4.72.6

Nearly six decades after the launch of the groundbreaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic. Inspired by the iconic 1967 model and drawing on over 100 years of innovation in high-frequency technology, the Ultra-Chron Classic impresses with an exclusive high-frequency calibre, its elegant proportions and an authentically reimagined bracelet design that together celebrate one of watchmaking’s most remarkable milestones.

L2.537.4.72.2

Nearly six decades after the launch of the groundbreaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic. Inspired by the iconic 1967 model and drawing on over 100 years of innovation in high-frequency technology, the Ultra-Chron Classic impresses with an exclusive high-frequency calibre, its elegant proportions and an authentically reimagined bracelet design that together celebrate one of watchmaking’s most remarkable milestones.

V 43 SC DT CLA ARD AC ARD GRI BLC AC (NR)

Franck Muller unveils a striking new chapter in its iconic Vanguard collection, a modern evolution itself of the House’s signature Cintrée Curvex case. Maintaining the sculpted tonneau curves that define its character, the latest Vanguard pairs bold presence with refined proportions in a V 43 stainless steel case, resulting in a versatile expression of sport and elegance for every day.