Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless. Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry. This declaration of contemporary feminine sophistication finds its embodiment in Longines Ambassador of Elegance Jennifer Lawrence, whose natural grace and authentic elegance capture the intimate moments where time becomes truly personal.
L8.126.0.97.2
Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless. Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry. This declaration of contemporary feminine sophistication finds its embodiment in Longines Ambassador of Elegance Jennifer Lawrence, whose natural grace and authentic elegance capture the intimate moments where time becomes truly personal.
L8.126.0.71.6
Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless. Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry. This declaration of contemporary feminine sophistication finds its embodiment in Longines Ambassador of Elegance Jennifer Lawrence, whose natural grace and authentic elegance capture the intimate moments where time becomes truly personal.
104242
In 2025, Bvlgari brings to Bvlgari Aluminium the distinctive allure of bronze – an alloy with echoes of Antiquity. As with the original, this metal too reflects the passage of time. Bvlgari Bronzo is made to be worn and lived with. Its surface transforms gradually – evolving with each passing day, in step with the rhythm of the wearer’s life. “The essence of the Bvlgari Bvlgari lies in the alloy of materials. Initially designed in aluminum and rubber, the model here explores bronze, an association of historical significance in watchmaking, rarely used by Bvlgari. This material is not only resistant but, above all, alive. Over time, its patina will evolve, making each watch unique and personal. Its raw appearance, both masculine and elegant, as well as the exceptional work on the metal, already give it an iconic aura.”, said Jonathan Brinbaum, Managing Director of Bvlgari Watches.
Two powerful, distinctive takes on the watch emerge from this alliance of materials: Bvlgari Bronzo GMT and Bvlgari Bronzo Chronograph. Two complications, two temperaments. The GMT for those who travel. The chronograph for those drawn to precision and pace. Both steeped in Italian flair, rich heritage, and watchmaking savoir-faire.
104241
In 2025, Bvlgari brings to Bvlgari Aluminium the distinctive allure of bronze – an alloy with echoes of Antiquity. As with the original, this metal too reflects the passage of time. Bvlgari Bronzo is made to be worn and lived with. Its surface transforms gradually – evolving with each passing day, in step with the rhythm of the wearer’s life. “The essence of the Bvlgari Bvlgari lies in the alloy of materials. Initially designed in aluminum and rubber, the model here explores bronze, an association of historical significance in watchmaking, rarely used by Bvlgari. This material is not only resistant but, above all, alive. Over time, its patina will evolve, making each watch unique and personal. Its raw appearance, both masculine and elegant, as well as the exceptional work on the metal, already give it an iconic aura.”, said Jonathan Brinbaum, Managing Director of Bvlgari Watches.
Two powerful, distinctive takes on the watch emerge from this alliance of materials: Bvlgari Bronzo GMT and Bvlgari Bronzo Chronograph. Two complications, two temperaments. The GMT for those who travel. The chronograph for those drawn to precision and pace. Both steeped in Italian flair, rich heritage, and watchmaking savoir-faire.
104257
Steeped in Roman culture, the Octo Finissimo Marble Tourbillon watch unites the power of marble with a 4.85 mm flying tourbillon hand-wound BVL 268 calibre. A feat of technical and aesthetic finesse, its dial is expertly carved from deep blue marble sourced from Italy’s finest quarries.