Blancpain
Blancpain is proud of its history dating back to 1735, making it the world's oldest watch brand. Over the centuries since its foundation, the Maison has maintained its commitment to innovate and has constantly pushed the limits of watchmaking. At Blancpain, the expression "Innovation is our tradition" is a fundamental guiding principle.
The Blancpain Fifty Fathoms: World's First Modern Diving Watch
In 1953, Blancpain introduced the Fifty Fathoms at the request of the French Navy's elite combat swimmers, establishing it as the world's first modern dive watch. Its signature unidirectional rotating bezel, sapphire crystal, and wave-pattern decoration remain defining features of the collection today. Through the Ocean Commitment programme, Blancpain also channels proceeds from limited Fifty Fathoms Tech editions toward marine conservation, making it a watch with a purpose that extends well beyond the wrist.
The Purest Expression of Timeless Elegance
Villeret models exemplify Blancpain's roots and embody its prime aesthetic choices. The purity of their lines, the clarity of their dials and the slenderness of their double-stepped cases express essentials with timeless elegance.
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The Know-How Beneath Our Renowned Fifty Fathoms Sapphire Bezel
Beneath their renowned sapphire bezel lies a hidden masterwork. Meticulously crafted by the experienced hands of the brand's artisans, each bezel reflects Blancpain's exceptional character.
Official Blancpain Retailer
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History of Blancpain
Founded in 1735 in the Swiss Jura, Blancpain is known as the world’s oldest watch brand. Loyal to its tradition of innovation and confirmed by countless horological complications created over the years, the manufacture is constantly pushing the boundaries of watchmaking to take this art to places where it has never been before.
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Design Principles of Blancpain
Blancpain has never produced a quartz watch, a distinction that speaks to an unwavering commitment to purely mechanical watchmaking across its entire history. That same conviction extends to the Ocean Commitment programme, through which Blancpain partners with marine scientists and conservationists to fund ocean biodiversity research, with limited Fifty Fathoms editions tied directly to specific conservation missions around the world.
