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Nearly six decades after the launch of the groundbreaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic.
10 Oct 2025
TAG Heuer and New Balance join forces to create the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe, designed for those who train with intent and purpose.
09 Oct 2025
TAG Heuer brings its fifth generation Connected watch to life as its most advanced connected watch the brand has created to date. It reflects a decade of continuous evolution, integrating Swiss watchmaking expertise, proprietary digital engineering, and a philosophy that places human experience at its center. This timepiece embodies TAG Heuer’s commitment to creating objects that resonate on both functional and emotional levels, supporting wearers in every moment of their journey.
09 Oct 2025
Drawing on nearly a century of aviation heritage, Longines expands its Spirit pillar with the new Spirit Pilot and Spirit Pilot Flyback designs for 2025.
03 Oct 2025
Franck Muller unveils a striking new chapter in its iconic Vanguard collection, a modern evolution itself of the House’s signature Cintrée Curvex case.
02 Oct 2025
Lady Premier reimagines the brand’s 1940s Premier Fantaisies models for today. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes come together in playful elegance.
02 Oct 2025
There are some collaborations that seem like marketing gimmicks. And then there are those that arise from an encounter, a dialogue, a subtle alignment between two worlds. The watch created by H. Moser & Cie. and Pierre Gasly belongs to the latter category. But there’s no boasting here…Just a man, an acknowledgement. It is to this man that H. Moser & Cie. has chosen to pay tribute, to his attention to detail and his eye for the essentials, by bringing to life the Streamliner Tourbillon Pierre Gasly model, available in two versions. This watch, which bears his name, reflects his tastes, his touch and his spirit.
01 Oct 2025
OMEGA continues its legacy of innovation in women’s watchmaking with fully polished steel cases and bracelets for the Constellation, now available in refined 25 mm and 28 mm sizes with eight references across the collection.
27 Sep 2025
In its anniversary year 2025, the manufactory is presenting a watch that symbolically unites the twinkling celestial bodies with the precision of Glashütte fine mechanics. Sparkling aventurine serves as the base material for the dial as well as for a classic moon phase display.
26 Sep 2025
Just ahead of the Mid-Autumn Festival, when the moon is at its brightest, TUDOR unveils its first ever watch with a moon phase complication… and some magic from Jay Chou.
25 Sep 2025
Since 2016, TAG Heuer has proudly been the Official Partner and Timekeeper of Oracle Red Bull Racing. Over the years, this partnership has seen four World Drivers’ Championships with Max Verstappen, a driver who defines the precision, resilience, and relentless drive that both Oracle Red Bull Racing and TAG Heuer stand for.
22 Sep 2025
From its earliest days, Patek Philippe has embodied horological excellence, uniting the elegance of its aesthetic with refined complications.
19 Sep 2025