15 Apr 2026
In the late 1980s, Reebok introduced the Pump sneaker, quickly becoming an icon for an entire generation. The reason for its success? The Pump was never just a sneaker. It was an attitude, a statement that performance could go hand in hand with pleasure. And above all, it was a gesture that became cult: a simple press to connect with the shoe, adjust it, personalise it, and feel it come alive. H. Moser & Cie. shares with Reebok this mindset of elegant outsiders, convinced that luxury is at its best when it does not take itself too seriously. It is this playful sophistication that the two brands set out to celebrate by transposing the Pump gesture into watchmaking. Launched at Watches and Wonders 2026, the Streamliner Pump brings play back to the centre and breathes new life into the industry.
As Reebok prepares the return of the Pump in 2026, H. Moser & Cie. imagined an unexpected bridge: winding a mechanical movement using the iconic orange button. The reference is obvious, but the execution is delightfully precise. Replacing the traditional crown, an anodised aluminium pusher transmits the energy of each press to the barrel spring, simultaneously activating the power reserve indicator. An ingenious mechanical choreography unfolds beneath the surface, visible through openworked bridges and a fully skeletonised rack.
One simple press is enough for more than one hour of power reserve. And once the spring is fully charged, there is no need to stop: the button can still be pressed, purely for pleasure — because some gestures need no justification.
To create this calibre, H. Moser & Cie. completely re-engineered the automatic HMC 500 small seconds movement, transforming it into a manual-winding calibre. Compact and remarkably slim, it lent itself naturally to this ambitious technical reinterpretation, in which every component finds its place with precision. The sapphire case-back reveals the result: a sharpened, lightweight engine designed to accommodate the Pump system while preserving the brand’s minimalist DNA.
Credit: H. Moser & Cie.
The Streamliner Pump is offered in two versions, each limited to 250 pieces. Its case is crafted from a material rarely seen in watchmaking: forged quartz fibre. Purer and whiter than glass fibre and resistant to UV exposure, quartz fibre can be coloured, offering a level of aesthetic freedom that carbon does not allow. Cut into segments, placed in a mould and compressed, it is combined with injected resin before undergoing two successive curing cycles. This process gives rise to matte cases with a unique moiré pattern — no two are alike. Inside, an internal titanium “sarcophagus” acts as a protective exoskeleton: it shields the movement, ensures water resistance to 10 ATM, and secures the integrated rubber strap.
On the wrist, the watch measures 11.4 mm in thickness, a confident presence made surprisingly light thanks to the quartz fibre and to the titanium elements, such as the sarcophagus and the caseback, this one finished with a DLC coating on the darker version. The lacquered dial, available in black or white depending on the reference, unfolds as a perfectly polished surface. The hands, highlighted with anthracite grey or white Globolight® inserts, emit a green glow in low light, while the power reserve is indicated by an orange disc.
Credit: H. Moser & Cie.
Since 2013, H. Moser & Cie. has claimed a distinctive altitude, as explained by Edouard Meylan, CEO of the brand: “We take watchmaking very seriously, but we cultivate our image as the ‘cool kid’ of haute horlogerie. The Streamliner Pump illustrates this philosophy: a sophistication that smiles, a rigour that leaves room for insolence, and a mechanism that invites you to touch, press and feel. At a time when watchmaking is multiplying technical feats, this watch reminds us that innovation also means reintroducing play, surprise and breath.”
“Collaboration has always been a big part of how Reebok shows up in culture. The Pump was one of the most innovative shoes of its time, and the fact that it’s still relevant more than 35 years later says a lot about how iconic it is.” said Matt Salter, Executive Vice President, Partnership Marketing at Authentic Brands Group, owner of the Reebok brand. “H. Moser & Cie. has a reputation for incredible craftsmanship and bold design, which makes them a perfect partner for a project like this. Getting dressed starts with the shoes you’re going to wear and the finishes with putting on your watch. This collaboration was a chance to reinterpret the Pump through that lens.”
Like an echo returning after travelling through time, H. Moser & Cie. and Reebok have also jointly created an exclusive Pump sneaker, reserved for Streamliner Pump owners and close friends of the brand. The sneaker becomes the answer to the watch, a mirror of the original gesture: the Pump becomes a timepiece, then returns to its original form. A confidential capsule designed for those who like to walk with the same elegance as their ideas.
The Streamliner Pump is a creation from the Moser Exploration LAB™, a place where unusual ideas are given room to grow.
Credit: H. Moser & Cie.
Presenting two new Streamliners with two hands in a more compact format, H. Moser & Cie. sets out to explore uncharted territory: that of the small mechanical diameter, conceived not as a compromise but as an achievement. Two watches, two sizes – 34 mm and 28 mm – both with the same ambition: to focus on the essentials, revising the proportions for slimmer wrists without ever compromising on quality.
Since its launch in 2020, the Streamliner collection has been a huge hit. Available with various complications and in different diameters, it offers a range of styles to delight collectors. Seeking to expand its range, H. Moser & Cie. presents two new references measuring 34 mm and 28 mm in diameter. Despite these dimensions, H. Moser & Cie. compromises on nothing, equipping both models with self-winding mechanical movements. A judicious addition to the brand’s offering and a rare choice, which serves as a reminder of one simple thing: size has never been a measure of nobility.
With the aim of highlighting time in its most essential form, H. Moser & Cie. has opted for just two hands. No central seconds. No distractions.
A Streamliner down to the very last link, the steel case retains everything that defines the collection’s DNA: sleek lines, natural ergonomics and an integrated bracelet that has been completely redesigned and refined to fit perfectly on even the smallest wrist. Water resistance to 12 ATM confirms that this is a watch designed for everyday wear. With these new diameters, the collection changes scale, but not language. The Streamliner Two Hands models are designed for those who know that elegance is measured not in millimetres, but in precision.
Stripped of indexes, the dials are genuine living surfaces. Their frosted texture is the result of a painstaking manual engraving process, stamped onto brass before being enhanced with a gradient lacquer finish in two vibrant shades: Silver and Burgundy. Light binds to it, refracts and reflects off it. From certain angles, the dial sparkles like snow in the sun, never static, always changing. To preserve this purity, the H. Moser & Cie. logo has been removed, while the Super-LumiNova®-coated hands serve as a reminder that legibility remains a plus.
Credit: H. Moser & Cie.
At H. Moser & Cie., we don’t hide our complications. They are meant to be seen and heard. With the Endeavour Minute Repeater Cylindrical Tourbillon Skeleton, the Schaffhausen-based Manufacture pushes this approach to its limit: a fully skeletonised minute repeater, with its mechanism in the foreground, paired with a flying tourbillon equipped with a cylindrical hairspring. Two pinnacles of traditional watchmaking brought together in a single piece with a resolutely contemporary architecture, housed in a 40 mm titanium case. Time as a spectacle.
Placing the hammers and chimes on the dial side is not merely an aesthetic choice; it’s a deliberate statement. The minute repeater steps out of the shadows to take centre stage. This radical construction required a complete rethinking of the movement: curved chimes, positioned on the same plane, with volumes precisely adjusted. Everything is visible, therefore everything must be flawless. Full skeletonisation takes this logic to its extreme. Openworked bridges, airy structures, the interplay of space and tension: this watch truly breathes. The gaze moves freely, drawn to the details, held by the balance of the whole.
Credit: H. Moser & Cie.
At 2 o’clock, an unexpected counterpoint interrupts this deliberate transparency: a small domed sub-dial, Funky Blue fumé with the H. Moser & Cie. logo in transparent lacquer, like a secret signature. A burst of colour at the heart of the mechanics, the time is displayed serenely, almost weightlessly, while everything around it vibrates, moves and resonates.
The 40 mm case is not merely a display element; it is an instrument. Everything has been designed for sound. The sliding bolt, mounted on a Teflon runner, is integrated into the main plate to optimise space. The case middle has been hollowed out as much as possible to create a genuine sound box. Each volume contributes to the transmission of vibrations.
The choice of titanium is self-evident. Light, rigid and with low damping, it preserves vibrational energy instead of dissipating it. The result is a chime that is fuller, longer and clearer. A note that lingers, perfectly placed. Because producing a functional minute repeater is one thing. Creating a perfectly tuned melody is something else altogether.
And this sonic architecture contains an added dimension: a one-minute flying tourbillon equipped with a cylindrical hairspring. Inherited from 18th-century marine chronometers, this hairspring rises perpendicularly around the upper stem of the balance staff. Its concentric geometry improves isochronism and reduces friction, qualities further enhanced when paired with a tourbillon. Today, the cylindrical hairspring is difficult to produce because it requires specialised expertise and tools. The teams at Precision Engineering AG, H. Moser & Cie.’s sister company, have revived this expertise, with each cylindrical hairspring shaped by hand – a process that takes ten times longer than for a traditional spring.
Suspended within this openworked architecture, the tourbillon appears to float, interacting with the hammers and chimes. The attention moves from sound to movement, from vibration to oscillation. Two mechanical languages, one unified breath.
Driving this exceptional creation, the fully skeletonised, hand-wound HMC 909 calibre reworks a traditional aesthetic into an understated and minimalist style, adding the final touch of elegance to this disruptive new piece.
Credit: H. Moser & Cie.
The H. Moser & Cie. Perpetual Calendar is considered to be one of the most legible and easy to set on the market, as it can be adjusted both forwards and backwards at any time of day. With the Endeavour Perpetual Calendar Concept Tantalum model, the manufacture explores a new facet of tantalum, adopting this rare and exacting metal for the case but also for the dial, machined from solid and featuring a brushed sunburst pattern. No lacquer, no surface treatment, no artifice. A Perpetual Calendar reduced to the essentials, where raw metal and mechanical ingenuity speak for themselves, with only 50 pieces produced.
At H. Moser & Cie., the Perpetual Calendar is not a demonstration. It’s a given. Legible, intuitive and adjustable both forwards and backwards at any time of day, it has transformed a complication once considered elitist into a common-sense horological object. With the Endeavour Perpetual Calendar Concept Tantalum model, the brand has pushed this minimalist approach even further: the same iconic complication, the same mechanical rigour, but this time stripped of all artifice.
This is not the first time H. Moser & Cie. has opted to use tantalum, a rare, dense and exacting metal. Both hard and ductile, it is extremely malleable and can be machined with high precision. With a melting point close to 3000 °C, it requires advanced metallurgical expertise: tantalum is an unforgiving material. Discovered in 1802, it is distinguished by its exceptional resistance to corrosion and almost absolute stability. When exposed to air, it naturally develops a thin protective oxide layer, without ever tarnishing. Its dark grey hue, accented with bluish reflections, changes with the light.
Credit: H. Moser & Cie.
On the Endeavour Perpetual Calendar Concept Tantalum, the metal is not used solely for the case; it also constitutes the dial. Machined from a tantalum plate, the latter features a brushed sunburst pattern applied directly on the material. No surface treatment. No lacquer. No varnish. Nothing obstructs the view of the metal. The result is raw, deep, almost mineral, a living dial whose reflections vary subtly depending on the angle, revealing the true nature of the material rather than a mere decorative effect. The leaf-shaped hour and minute hands are made from steel and contrast beautifully with the dial.
Including this model in its Concept series, H. Moser & Cie. has stripped away anything superfluous: no logos, no indices, no graduations. Only the essential indications remain: the instantaneous jump big date, a signature of the Moser Perpetual Calendar, combined with the power reserve indicator at nine o’clock, displaying the movement’s seven-day power reserve. In the centre, the small hand indicating the months, discreet and perfectly legible. Nothing more. Nothing less.
At the heart of the watch beats the HMC 800 hand-wound manufacture movement, the embodiment of the Moser philosophy: extreme technical complexity rendered almost invisible by disarmingly simple operation. All adjustments are made via the crown. At any time of day and without instructions.
With the Endeavour Perpetual Calendar Concept Tantalum model, H. Moser & Cie. has created a radical, silent, almost introspective watch. A piece that rewards those who take the time to observe and really feel it.
H. Moser & Cie.’s own and unique take on Haute Horlogerie.
Discover more H. Moser & Cie. timepieces at our boutiques, or online.