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The Olympic Winter Games are set to begin in just over two weeks, bringing many of the world's best winter athletes to the venues of northern Italy. As the Official Timekeeper of Milano Cortina 2026, OMEGA is celebrating the moment with the launch of a dedicated Seamaster Diver 300M timepiece.
21 Jan 2026
The latest DEFY creations from ZENITH showcase a powerful interplay of geometry, material innovation, and openworked design. Rooted in heritage yet inspired by modern cities, the collection embodies a distinctly urban vision of contemporary watchmaking.
19 Jan 2026
At LVMH Watch Week 2026, TAG Heuer’s newest Carrera releases embody the brand’s mastery of chronograph precision, performance, and design.
19 Jan 2026
Bvlgari returns to its Monete and Tubogas signatures at LVMH Watch Week, blending heritage craftsmanship with contemporary updates.
19 Jan 2026
OMEGA ushers in 2026 with a bold reinterpretation of an icon: two new Speedmaster Moonwatch timepieces, each presenting the legendary chronograph in a striking inverted dial configuration.
14 Jan 2026
Breitling revisits one of its most expressive chronograph lines with the Top Time B01 Shadow Rider, a limited edition of 288 pieces released in celebration of the Lunar Year of the Horse.
07 Jan 2026
The watch was once conceived as a functional timekeeping instrument. Yet it has become so much more than that. An assertive statement of style. A piece of luxury jewellery. A mechanical artwork. The new Serenade Luna from Glashütte Original encompasses all three of these descriptions.
29 Dec 2025
To celebrate the Year of the Horse, Longines unveils a special edition of its Master Collection: an homage to both the new lunar year and the brand’s enduring bond with the equestrian world.
15 Dec 2025
The Streamliner Genesis 2 is not an echo; it is a breath. A pivotal piece, set between the first spark and the conclusion yet to come.
04 Dec 2025
One of the brand’s most striking creations, the Chroma editions embody ZENITH’s technical mastery and daring avant-garde spirit, seamlessly combining high-frequency chronometry with vibrant, expressive design.
03 Dec 2025
TAG Heuer and fragment continue their creative dialogue, returning to the TAG Heuer Carrera collection to refine its legacy through minimalist expression.
03 Dec 2025
Every December 2nd, Parmigiani Fleurier celebrates its founder’s birthday not with words, but with creation. For Michel Parmigiani, time has never been a unit of measure it is a living matter, sculpted through harmony, proportion, and patience.
02 Dec 2025