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Beyond motorsports, TUDOR excels in extreme environments, where skill meets nature’s raw power. From rugby to freediving, this second part of the feature highlights how TUDOR’s Born to Dare ethos defines its collaborations in some of the most punishing sports.
23 Apr 2025
A true icon of French gastronomy, Sarran embodies the core values that define ZENITH: boldness, innovation, and a relentless pursuit of excellence.
16 Apr 2025
Singer, the independent watchmaking atelier renowned for pushing the boundaries of design and innovation, proudly unveils the Heritage Collection—a new chapter in the brand’s philosophy and the official launch of its Restored pillar.
04 Apr 2025
NORQAIN, the independent and family-owned Swiss watch company, is proud to welcome ice hockey legend Sidney Crosby as a NORQAIN shareholder and business partner.
02 Apr 2025
Since the earliest days of mechanical horology, artisans have devoted great care to decorating timepieces –and watches were beautifully fashioned works of art well before proving themselves reliable and accurate instruments. As heir to a great Genevan tradition, Patek Philippe has always been intent on preserving and advancing the artistic crafts associated with the embellishment of timepieces. And so it is that every year the manufacture unveils a new collection of unique pieces and limited editions that constantly push back the frontiers of what is possible and draw on ever more varied sources of inspiration.
01 Apr 2025
NORQAIN proudly welcomes Italian football legend Gianluigi Buffon as an ambassador and business partner, marking an exciting new chapter for the brand.
26 Mar 2025
NORQAIN, the independent Swiss watch brand, proudly announces that Gary Neville has become a business partner for the NORQAIN UK & Ireland subsidiary, formalised in February.
25 Mar 2025
NORQAIN is very proud to announce its partnership with the Swiss Football National Teams as the Official Watch Licensing Partner.
14 Mar 2025
The FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 is set to deliver high-octane action, and Swiss luxury watchmaker TAG Heuer will be at the heart of it all as the Official Timekeeper of Formula 1®.
13 Mar 2025
Can you play with madness? With Franck Muller’s Crazy Hours collection, you can–-and still command horological prestige
10 Mar 2025
In 1996, Cartier introduced a watch that changed the way the world saw the Tank, an iconic timepiece that had stood the test of time for nearly a century.
08 Mar 2025
TUDOR timepieces are built for more than just precision, they're made to withstand the world’s most demanding sports.
04 Mar 2025