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A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025

08 Apr 2025

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

The most ambitious edition to date, Watches and Wonders Geneva 2025 brought together a record-breaking 60 brands, including the highly anticipated debut of Bvlgari and six independent watchmakers.

Held at Palexpo from April 1 to 7, the event captivated professionals, media, watch collectors, and the public with an exciting showcase of industry stalwarts and avant-garde independents. Delivering an immersive, highly personalised experience that celebrated the full spectrum of fine watchmaking – from centuries-old craftsmanship to cutting-edge innovation – attendees were treated to a dynamic programme of product launches, extraordinary reveals, hands-on workshops, expert-led guided tours, and presentations that brought the vibrant energy of the industry to life.

Marking a major milestone, Bvlgari made its Watches and Wonders debut this year, bringing its distinctive Roman flair and world-record-breaking ultra-thin watchmaking to Geneva for the first time. Equally exciting was the arrival of six independent brands – Christiaan van der Klaauw, MeisterSinger, Kross Studio, Genus, Armin Strom, and HYT – each adding a burst of creative energy with everything from celestial complications and single-hand simplicity to fluidic displays and avant-garde mechanical artistry.

While the watches were the stars, a slew of global celebrities added a huge dose of glamour, drawing enthusiastic crowds and media alike. Their presence underscored the fair’s growing cultural relevance beyond traditional watch circles. Roger Federer made an appearance at Rolex, Jay Chou captivated fans at TUDOR, and IWC Schaffhausen’s booth lit up with the presence of Olympian Eileen Gu and British actress Simone Ashley. Elsewhere, TAG Heuer drew crowds with former American track legend Carl Lewis and Canadian swimming sensation Summer McIntosh, NORQAIN welcomed legendary goalkeeper Gianluigi Buffon, Zenith featured Japanese actor Ryoma Takeuchi, and Bvlgari made a statement with Vietnamese singer and model Ho Ngoc Ha.

Opening its doors to the general public from April 5 to 7, the Salon introduced an innovative ticketing system that allowed guests to create bespoke schedules tailored to their interests. Away from the main exhibition halls, the LAB provided glimpses of tomorrow’s watchmaking through ground-breaking collaborations between established brands, start-ups, and students. Meanwhile, the Longitude Zero exhibition invited visitors on a symbolic journey along the Greenwich Meridian, exploring the timeless significance of horology.

Geneva’s city centre also came alive with In the City, featuring public events, boutique collaborations, and a memorable Thursday evening concert. Additionally, the Watchmaking Village at Pont de la Machine showcased emerging artisans and the SwissSkills 2025 microtechnology competition, celebrating the enduring artistry and craftsmanship of watchmaking.

In this two-part roundup, we spotlight 12 standout brands and their most compelling novelties featuring breakthrough complications, daring design statements, and the trends shaping the future of horology. For the first instalment, we discover the latest releases from Bell & Ross, Bvlgari, Cartier, Chopard, Grand Seiko, and H. Moser & Cie.

Bell & Ross – BR-03 Skeleton Black Ceramic

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

After 20 years of bold design evolution, the BR-03 remains one of Bell & Ross’ steady pillars – its instantly recognisable circle-within-a-square silhouette a hallmark of the brand’s cockpit-inspired aesthetic. To mark this milestone, the French watchmaker presents a trilogy of bold new references that showcase exceptional skeletonised mechanics, contemporary aesthetics, and meticulous detailing.

Underpinning this line of 41mm timepieces is the all-new BR-CAL.328 calibre, a skeletonised automatic three-hand movement offering 54 hours of power reserve. Its distinctive X-shaped upper bridges, featuring four double arms each linked directly to the bezel screws, offer architectural flair and a strong visual identity that define the ultra-modernist look of all three timepieces.

The BR-03 Skeleton Black Ceramic kicks off the series with brooding and mysterious transparency, thanks to a smoked sapphire dial, black ceramic casing, and green-emitting Super-LumiNova accents. Meanwhile, the BR-03 Skeleton Grey Steel exudes sculptural sophistication with its combination of polished and satin-finished steel and ruthenium-treated, facetted dial details that echo the angular geometry of stealth aircraft.

But the standout is the BR-03 Skeleton Lum Ceramic, a futuristic expression of the series’ design-forward philosophy. Encased in a black micro-blasted ceramic case, this avant-garde timepiece has an exciting dual identity: sleek and understated by day, and dramatically luminous after dark. Its openworked black dial, layered over a translucent smoked plate, is trimmed with Super-LumiNova C3 that traces every edge with an electrifying neon glow recalling the illuminated grille of an ultra-cool concept car.

While Bell & Ross’ signature green luminescence is a familiar feature for fans, it takes on an entirely new dimension in the BR-03 Skeleton Lum Ceramic. More than a functional tool for legibility, it’s now an innovative design element, which elevates the dial into a dynamic visual experience. Beneath the tinted sapphire crystal, blackened gears seem to be suspended in mid-air, their silhouettes dramatically revealed through a cinematic interplay of light and shadow. Super-LumiNova C3 outlines the skeletonised architecture with a neon-like glow, transforming the watch into a luminous sculpture in the dark. Limited to just 250 pieces and delivered with interchangeable rubber and Velcro straps, this bold edition is a statement piece for collectors who appreciate the thrill of contemporary watchmaking pushed to its outer limits.

Bvlgari – Octo Finissimo Ultra Tourbillon

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

The Italian house reasserts its dominance in the world of ultra-thin watchmaking with the phenomenal Octo Finissimo Ultra Tourbillon on its debut at Watches & Wonders 2025. Boasting an incredible slimness of only 1.85mm, this is the world’s thinnest tourbillon watch. It is also the 10th world record for the Octo Finissimo line, making it the most awarded watch collection of the 21st century.

At its heart beats the BVF 900 calibre, a hand-wound movement integrating a skeletonised flying tourbillon – a feat that perfectly balances aesthetic purity with unrivalled mechanical virtuosity. The movement is built directly into the tungsten carbide main plate, eliminating traditional distinctions between case and calibre, as well as maximising structural efficiency. Every element is painstakingly finished, from the sandblasted brass hour dial with DLC anthracite coating to the rhodium-plated tourbillon bridge and polished hands.

Visually, the watch is as spectacular as it is revolutionary. The 40mm case, lugs, and bracelet are crafted from microbead-frosted titanium, while two integrated stainless steel planar crowns – one at 8 o’clock for winding, and another at 3 o’clock for time-setting – sit almost flush against the case. Mirroring the watch’s ultra-thin silhouette are the bracelet and folding clasp, whose impossibly thin profiles measure only 1.5mm.

With eight patents supporting the timepiece’s radical construction, including the integrated case-and-plate construction and novel crystal mounting method, the Octo Finissimo Ultra Tourbillon is not only the thinnest tourbillon ever made, but it’s also a defiant expression of Bvlgari’s unparalleled pursuit of elegance through innovation.

Cartier – Privé Tank à Guichets

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

The French maison revisits one of its rarest and most enigmatic creations with the ninth opus of its Cartier Privé collection, the Tank à Guichets. First introduced in 1928, this icon of early digital timekeeping returns with all the minimalist allure and mechanical intrigue that has made it a coveted piece among aficionados.

Faithful to its predecessor, the new iteration features a clean, monolithic façade with time displayed via two apertures – jumping hours at 12 o’clock and dragging minutes at 6 o’clock – powered by the newly developed hand-wound calibre 9755 MC. And in keeping with the original design, the winding crown is discreetly placed at 12 o’clock to preserve the clean symmetry of the case.

Measuring 37.6 by 24.8mm with a sleek 6mm profile, the satin-brushed case is offered in platinum, rose gold, or yellow gold. Polished horizontal brancards add contrast and architectural tension to the streamlined silhouette. To complement these classic options, a contemporary interpretation – limited to just 200 pieces ­– introduces oblique apertures, which lend an unexpected twist and dynamic modernity to the timepiece. The Tank à Guichets showcases the maison’s hallmark audacity distilled to its purest essence. It’s digital timekeeping done the Cartier way: timeless, daring, and impossibly refined.

Chopard – Alpine Eagle 41 XP CS Platinum

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

The Swiss luxury manufacture’s emblematic Alpine Eagle collection soars to new heights with the introduction of the refined 41 XP CS Platinum. For the first time, the ultra-thin 41 XP case is crafted in gleaming 950 platinum, a precious metal revered not only for its rarity, but also for its durability and luminous sheen. This noble alloy also serves as the foundation for a subtly reimagined integrated bracelet, which now flaunts reshaped links and polished chamfers that enhance comfort and visual sophistication.

Anchoring the watch’s allure is an arresting dial, poetically named Shades of Ice. Inspired by the raw beauty of Alpine glaciers, it transitions effortlessly from a pale blue at the centre to an intense azure at the edges. The collection’s now-iconic eagle’s iris texture is stamped onto brass to create a shifting tapestry of light and shadow that’s reminiscent of sunlit glaciers at dawn.

The dashing 41mm timepiece features a central seconds display (as denoted by “CS” in its name) and is powered by the ultra-thin L.U.C 96.42-L calibre with a platinum micro-rotor and 65-hour power reserve. This COSC-certified chronometer also bears the prestigious Poinçon de Genève, underscoring its mechanical and decorative excellence. Water resistant to 100 metres and available exclusively at Chopard boutiques in limited numbers, this is a sports watch that channels technical mastery through a lens of natural elegance.

Grand Seiko – SLGC009

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

The Japanese watchmaker elevates its sports-watch lineage with the commanding Tokyo Lion Tentagraph: SLGC009, a bold and refined expression of the brand’s unwavering dedication to precision, performance, and elegance. Inspired by the lion, a powerful symbol from Grand Seiko’s earliest days in 1960, this latest evolution also houses the brand’s first mechanical chronograph movement launched in 2023 – the Tentagraph Caliber 9SC5. Beating at a high frequency of 36,000 vibrations per hour (10 beats per second), the movement delivers exceptional accuracy of +5 to -3 seconds per day and offers a robust three-day power reserve – even with the chronograph running.

Marking a first for the Sport Collection, the striking 43mm case is executed in Grand Seiko’s Brilliant Hard Titanium – an alloy that is both brighter than traditional titanium and twice as hard as stainless steel. Its superior resistance to corrosion and scratches, combined with meticulously applied hairline-finished and Zaratsu polishing, adds to the angular case’s radiance. Updated pushers on the case side not only improve ease of use, but also offer the wearer a satisfying tactile feel when activating the chronograph.

The new dial motif evokes a lion’s mane rippling in the wind, further underscoring the timepiece’s symbolic strength and dynamism. Three-dimensional subdials at 3, 6, and 9 o’clock are thoughtfully inlaid to reduce the distance between markings and hands for enhanced legibility, while taller diamond-cut indexes – shaped like lion’s claws – catch the light beautifully and hold ample Lumibrite for improved readability in low light conditions.

Completing the look is a newly developed brown rubber strap that’s nearly 2.7 times stronger than Grand Seiko’s versions in standard silicone. Its inner surface even reveals a discreet lion’s paw motif, a whimsical, hidden detail for the wearer alone. Combined with a curved caseback and High-Intensity Titanium three-fold clasp, the Tokyo Lion Tentagraph is a refined, high-performance companion that encapsulates Grand Seiko’s thoughtful fusion of sportiness and sophistication.

H. Moser & Cie. – Endeavour Pop Collection

A New Era of Watchmaking: Breakthroughs and Bold Statements from Watches and Wonders Geneva 2025 - Cortina Watch Singapore

The independent Schaffhausen-based watchmaker shakes things up by taking a bold technicolour turn with its Pop Collection. A striking departure from Moser’s signature minimalist monochromatic fumé dials, the fun series of limited editions draws inspiration from the expressive freedom of modern art. Each playfully vibrant dial features unexpected yet harmonious pairings of ornamental gemstones in three striking colourways: Burmese jade with pink opal, lapis lazuli with lemon chrysoprase, and turquoise with coral.

Beyond their striking hues, each stone carries its own emotional resonance: jade embodies wisdom and harmony; turquoise symbolises protection and energy; pink opal represents love and gentleness; coral evokes passion and vitality; lapis lazuli inspires creativity and intuition; and lemon chrysoprase promotes self-confidence. Every dial is left pure with no logo or indices – another Moser hallmark – allowing the gemstones to do all the storytelling and transforming each timepiece into a personal talisman.

Inside, Moser’s technical mastery shines. Driven by the HMC 202 calibre, the Endeavour Small Seconds Concept Pop features a 38mm steel case and is limited to 28 pieces per stone pairing. Next, with only eight pieces per colour combination, the Endeavour Tourbillon Concept Pop is housed in a 40mm steel case, and equipped with the HMC 805 calibre and a one-minute flying tourbillon.

Last, but certainly not the least, is the highly exclusive Endeavour Minute Repeater Tourbillon Concept Pop with a 40mm red gold case. Available in a single unique piece per variant, it’s powered by the hand-wound HMC 904 with hammers and chimes visible on the dial. Completing each watch is either a grey ostrich or grey alligator leather strap. The Pop Collection perfectly captures Moser’s rebellious spirit, proving that restraint and audacity can coexist harmoniously in haute horlogerie.

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