Cortina Watch Unveils Thailand’s Largest Rolex Boutique at One Bangkok

Every element of the interior design reflects the Rolex aesthetic and radiates the values of the crown. Excellence, precision and attention to detail emanate from the careful calibration of colours, materials and patterns in the fittings and furnishings. Guests are welcomed by a majestic Verde Alpi marble wall at the entrance before ascending to the upper floor beneath a striking chandelier inspired by the brand’s iconic watch dial indices, accompanied by a bespoke gold metallic curtain designed by French artist Sophie Mallebranche, cascading from the upper level to the mezzanine.

Sensitive lighting accentuates the beauty of the Rolex timepieces, showcased in refined vitrines lined with beige leather and finished with bronze trim.

The boutique also introduces distinct features that capture the essence of this unique location. Anchored by a majestic Verde Alpi marble wall, the space reflects the brand image through hallmark colours, materials and architectural elements. Warm walnut wood is juxtaposed with soft beige stone, offering a contemporary yet timeless balance. Adding a unique local touch, a dedicated stucco wall created exclusively for Thailand depicts the iconic landscape of Wat Phra Kaew (The Temple of the Emerald Buddha), symbolising cultural appreciation and connection.

Discover more Rolex timepieces at our boutiques, or online.