NORQAIN Announces Italian Football Legend Gianluigi Buffon

His journey in football began and ended with Parma, the club where he made his professional debut and later chose to conclude his illustrious career. This full-circle story reflects his unwavering commitment to excellence—a defining trait that aligns perfectly with NORQAIN’s philosophy. Like the Swiss brand’s timepieces, Buffon embodies perseverance, uncompromising quality, and the drive to push boundaries.

In retirement, Buffon has remained deeply involved in football, taking on the role of head of delegation for the Italian national team. He also holds a diploma as a sporting director. His influence extends beyond football; in 2019, he was named a United Nations Goodwill Ambassador for the World Food Programme.

“I am very excited to be part of the NORQAIN family and to be joining Ben and the team as a business partner here in Italy, “said Gianluigi. „What I love about NORQAIN is its enthusiasm and challenger spirit—qualities that define the best and most successful teams. Furthermore, we share a mindset based on commitment, authenticity, and the drive to leave a mark. I’m truly excited to start.”

NORQAIN Founder and CEO Ben Küffer said: “For my family, football has always been a way of life—we grew up with a grandfather and an uncle who played professionally and won the Swiss championship. My brother Toby and I have always been big fans of Gianluigi, so it’s an honour to welcome him today as a NORQAIN Ambassador and our business partner in Italy. His extraordinary career and charisma make him the perfect figure to represent our brand. He is an inspiration and an icon, and we can’t wait to kick off this collaboration. Welcome, Gigi!”

With this partnership, NORQAIN and Gianluigi Buffon unite their passion for quality, success, and independence, aiming to inspire both football fans and luxury watch enthusiasts worldwide. Today marks the beginning of a collaboration that promises to bring value and excitement to both worlds.