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NORQAIN Becomes the Official Watch Licensing Partner of the Swiss Football National Teams

14 Mar 2025

NORQAIN Becomes the Official Watch Licensing Partner of the Swiss Football National Teams - Cortina Watch Singapore

NORQAIN is very proud to announce its partnership with the Swiss Football National Teams as the Official Watch Licensing Partner. The independent family-owned Swiss watch company will stand alongside Switzerland’s national teams as they compete on the global stage, reinforcing our shared values of precision, timing, and peak performance.

As the Official Watch Licensing Partner, NORQAIN will be at the heart of the action on game days, featuring branding on stadium screens and substitution boards at home games for the men’s and women’s national teams. Additionally, NORQAIN will have a strong presence in match-day fan villages and VIP areas.

“I started playing football when I was five years old and played this sport passionately as a centre forward for more than 30 years,” said Ben Küffer, NORQAIN Founder and CEO. “The partnership with the Swiss Football National Teams makes us very proud, and it is a major milestone for our brand to be associated with the flagship of Swiss national sports. Football has always been about more than just the game: it’s about teamwork, passion, and community. Its ability to unite and inspire people aligns perfectly with NORQAIN’s mission to celebrate life’s adventures and create meaningful connections.”

SFA President Dominique Blanc commented: “Time never stands still for us either. That’s why we are grateful to have NORQAIN at our side as a license partner, representing Swiss values such as precision, reliability, and innovation. These are the same qualities our national players embody as they represent our country at all times, all over the world.”

This milestone partnership begins in a landmark year for Swiss football. In July 2025, Switzerland will host a major women’s football tournament for the first time, welcoming Europe’s elite teams to eight Swiss cities. As the host nation, the Swiss women’s national team will take centre stage. To honour this historic moment, NORQAIN will present the players with the exclusive NORQAIN x SFV/SFA Limited Edition, a striking timepiece inspired by Switzerland’s iconic red-and-white emblem. The watch is limited to 100 pieces and will also be available to the public later this summer.

NORQAIN’s commitment extends far beyond 2025. In 2026, the men’s national team will be honoured with a dedicated NORQAIN x SFV/SFA Limited Edition timepiece, celebrating their passion, performance, and Swiss excellence on the world stage. Players will be presented with their own watch, while a limited version of it will also be available to the public.

NORQAIN Becomes the Official Watch Licensing Partner of the Swiss Football National Teams - Cortina Watch Singapore

Ben Küffer and his brother Tobias Küffer, NORQAIN’s vice-president, grew up in a passionate football family and played the sport from a young age. Their grandfather and uncle were Swiss champions with FC Biel-Bienne and Neuchâtel Xamax FC, respectively, making football a constant presence in their lives. It sparked lively discussions at the dinner table and deepened their lifelong love for the game. Beyond marking a personal milestone, the partnership underscores NORQAIN’s commitment to fostering football in Switzerland and inspiring new generations to play, follow, and experience the unique passion and excitement of the sport.

NORQAIN is very excited to begin this game-changing collaboration, and wishes Switzerland’s national teams great success in their upcoming games.

Discover more exciting creations from NORQAIN at our boutiques, or online.

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