15 Jun 2023
The Swiss luxury watch brand has announced the signing of Wi, Ha Jun from the “Squid Game” as a brand ambassador in Korea. Wi, Ha Jun – his stage name Ha means “become” and Jun means “special” – fits the brand’s avant-garde spirit perfectly and is one of the most rising stars in Korea and abroad since 2021.
Wi, Ha Jun is a popular film and TV series actor, best known for his role of a policeman in Squid Game, which also brought him international fame in 2021.
And who better to join luxury Swiss watch brand TAG Heuer in a growing Korean market as one of the most popular and inspiring actors at the forefront of this avant-garde movement of a new generation of actors where drive, passion and commitment to excellence are as central to them as they are to the brand itself.
Wi, Ha Jun: “I dreamt big since I was a child to become an entertainer and to overcome boundaries and come as far as I did. Partnering with TAG Heuer now is a great timely achievement for me and yet another affirmation to don’t crack under pressure and go for what you dream for.”
Wi, Ha Jun is known for his tireless spirit as he fought since its early years to become an actor – and today, at the current peak of his career, he continues to go above and beyond while preforming his roles, to practice even for years to learn special fighting techniques and feel the thrill of progress. He is also a passionate philanthropist and supporter of various UN Refugee organizations and wishes to establish an entertainment agency that will help youngsters from small South Korean places achieve their dream to work in the entertainment industry just as he did:
“Wi, Ha Jun is an unstoppable, avant-garde spirit who we are thrilled to welcome as part of the TAG Heuer family in Korea – one of the very important and growing markets for our brand. A rising star even beyond his home borders, he is the perfect embodiment of the elegance and passion for action spirit of our Connected watch” says TAG Heuer CEO Frédéric Arnault.