Swiss watch brand TUDOR celebrated the official opening of its largest boutique in Malaysia, in partnership with leading watch retailer Cortina Watch, on 14 March 2024.
Located in Pavilion Damansara Heights, an affluent neighbourhood in Kuala Lumpur, the TUDOR Boutique spans 100 square meters and embodies the bold spirit of the brand. The opening of this boutique further solidifies the partnership between TUDOR and Cortina Watch, cementing the collaboration that began in 2010 across the Southeast Asia region.
The boutique is styled in the brand’s iconic colours – black, red and white – and meticulously designed to reflect the brand’s innovative timepieces. Furnished in an elegant and streamlined manner with a variety of unique materials, it provides customers the perfect backdrop for an immersive experience of the brand, while a prominently displayed Born To Dare signage proudly echoes the bold vision of TUDOR founder, Hans Wilsdorf.
Mr. Tay Liam Khoon, Managing Director of Cortina Watch Malaysia set the tone of the evening with a rousing speech. “At Cortina Watch, we’re proud to share TUDOR’s commitment to excellence and innovation,” said Mr. Tay. “This new boutique is a culmination of our longstanding partnership with TUDOR, and we look forward to strengthening our bond with the brand and its heritage within Malaysia and beyond.”
The immersive event experience extended within the boutique, where guests delved into the intricate world of TUDOR watchmaking, particularly focusing on the TUDOR Black Bay, distinguished as a Master Chronometer certified by the Federal Institute of Metrology (METAS). Delving into the Master Chronometer certification process, guests gained insights into the watch’s key functional characteristics, encompassing precision, magnetic resistance, waterproofness, and power reserve capabilities.
This educational journey seamlessly transitioned into guests exploring the fascinating production narrative behind each TUDOR timepiece, spotlighting the brand’s dedicated manufacturing facility in Le Locle, Switzerland. Completed in 2021, after three years of meticulous construction, this facility epitomizes the harmonious blend of traditional watchmaking craftsmanship and cutting-edge production techniques.
At the heart of the event were the dedicated TUDOR watchmakers, who passionately shared their experiences and showcased the intricate artistry and forward-thinking philosophy woven into every TUDOR timepiece. With a workforce of 150 skilled artisans, TUDOR’s manufacturing operations underscores the brand’s unwavering commitment to offer the best possible watch at the best possible price to the consumer.
The new boutique showcases iconic collections such as Pelagos, 1926, and Black Bay, alongside the latest addition, the Black Bay with a burgundy bezel. Boosting technical advancements and an aesthetic evolution of the emblematic diving watch, it maintains the original proportions of a 41mm case with a slimmer profile and a redesigned crown. The Black Bay comes fitted with either an entirely satin-brushed three-link steel bracelet or a five-oval-shaped-link brushed and polished steel bracelet, both complete with the TUDOR “T-fit” clasp equipped with a system for rapid length adjustment. It is neo-vintage in conception, yet its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today’s more rigorous requirements.
Discover TUDOR watches at the new boutique located at Lot 2.23.00, Level 2, Pavilion Damansara Heights.
TUDOR Is Born To Dare
The TUDOR signature is Born To Dare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles.
Finally, it is testimony to TUDOR‘s pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand’s innovations are now essential benchmarks. The TUDOR Born To Dare spirit is supported globally by high-profile ambassadors – including David Beckham, Jay Chou, and the All Blacks – whose achievements directly result from a daring approach to life.
Shop the TUDOR collection at our online store, or discover more TUDOR collections online. Contact our sales representatives to book an appointment at our boutiques.
